Your website home page is a landing page. It’s where visitors have landed having found you online. Therefore, you should treat it just like any other landing page by following some simple ‘dos and donts’. Afterall, the last thing you want is your visitor to be confused over what you do or worse yet completely lost with no idea how to navigate.
With this in mind, we have put together a list of the ‘Top 5 ways to improve your website’.
1. What are you offering?
The first thing you need to be clear on when creating your website home page is precisely what products or services you are offering. When a visitor comes to your home page, they need to see within seconds what it is that you do and what you offer accompanied with a clear call to action.
Load your website and answer the following questions from your home page:
- What company is this?
- What problems do they solve for me?
- What stands out about this company?
- What can I do on this page?
If visitors come to your home page and have no idea what value you provide, they are just going to leave. Worse yet, they probably won’t ever return either.
2. Design the website for them, not for you.
Developing a customer persona is one of the main secrets to create not just an aesthetically pleasing website but also an incredibly effective one. This results in a home page that feels like it was designed just for that visitor. This both includes the design and the copy. To create the persona, think about these questions:
- What is their main problem or pain point?
- What is their demographic?
- Who is your ideal customer?
Once you answer these questions, you’ll be able to design the website perfectly for them rather than for you. It’s your website but it’s made for them and that really is the aim here, to connect with them. Step into your ideal visitors’ shoes so they feel comfortable and confident you are the right choice.
3. ‘To the point’ navigation.
What you include in your home page’s navigation is important. It should only be the most essential information that you want the visitor to see and act upon. This avoids too many distractions and focuses the visitor’s attention. To maximise your lead capturing, you’ll need to keep your navigation choices low.
- Limit top level options
- Avoid dropdowns as much as possible
- If you do use dropdowns use visual cues
- Keep the header height small
- Ensure your page is responsive
The best home pages only have a handful of options such as Contact, About, and the Blog. If you have a shop, you might also include a shop page on the main navigation links but we would recommend against adding anything else.
4. Include a clear Call to Action.
Most websites unfortunately don’t include a CTA on their home page. As a result, they leave their visitors confused about what to do. Don’t fall in to those 70% of websites too. If you want your visitors to call you, state ‘Call me on…’ or ‘Message me by clicking here’ etc.
Ideally you should have more than one CTA on your website. With the aim of covering as many bases as possible, multiple entry points collect the maximum number of leads.
5. Be Mobile & Tablet Optimised.
Ensure that your website offers a responsive design so that it can be viewed equally well on desktop, tablet and mobile. In 2021, there really is no reason your website should not be responsive as it’s fast to implement by any skilled website developer (we actually do this for free when designing websites).
This really is important as almost 50% of your visitors, irrespective of your industry, are almost certainly browsing your website on a mobile device. As a result, the priority should be that your website loads correctly and has no errors. In addition to ensuring that all images render correctly and are sized accordingly. If these basics aren’t covered you are losing money it’s as simple as that.
Reach out to us if you would like any guidance on how to implement the above methods by visiting our website https://viewfule.com and contact us for a FREE consultation.