Understanding Keyword Intent for Superior Google Rankings

In the world of search engine optimisation (SEO), grasping the concept of keyword intent is fundamental to improving your Google rankings. Keyword intent refers to the underlying purpose of a user’s search, and by recognising this, you can craft a highly effective keyword strategy that targets the right audience at the right time. In this article, we’ll explore the four primary types of search intent and how using tools like SEMrush can help you create content that closely aligns with user expectations, driving relevant traffic to your site.

Key Takeaways

  • Keyword intent is crucial for enhancing SEO and increasing Google rankings
  • Four primary types of search intent: informational, navigational, commercial, and transactional
  • Identifying and categorising keyword intent helps create more targeted and relevant content
  • Analysis of search engine results pages (SERPs) provides insights into user intent
  • Utilising intent analysis tools like Semrush optimises content creation and keyword strategy

The Essence of Keyword Intent in SEO

At the core of SEO lies the importance of understanding the user’s purpose for searching, commonly referred to as keyword intent. Recognising the type of information users seek allows for the development of content strategies that are more likely to satisfy user needs and preferences. This alignment between user intent and content relevance is fundamental for achieving higher rankings on Google and ensuring that the provided information or services are timely and pertinent.

Keyword intent can be examined from two primary perspectives:

  • User search purpose
  • Targeted content

Both perspectives are crucial in crafting a successful SEO strategy that meets user expectations and helps attain better search engine optimisation results.

To those who understand keyword intent, the gate to successful SEO is wide open. It unlocks the potential for creating meaningful, relevant, and purposeful content that resonates with users and elevates your Google rankings – Oli Corby, Founder of VIEWFULE

The essential components within keyword intent that should be addressed in an SEO approach are given in the table below:

Component Description
User search purpose Identifying the actual goal behind users’ search queries by understanding the type of information they seek.
Targeted content Creating content that aligns with users’ search intentions and effectively addresses their needs, expectations, and preferences.

Recognising keyword intent enhances your ability to communicate with your audience in a more meaningful and effective manner. Moreover, it enables you to identify potential gaps in the content you offer, allowing you to address them and optimise your website for better SEO results.

In conclusion, understanding the essence of keyword intent is a powerful tool for building a successful SEO strategy. It is the key to offering valuable content to users, catering to their needs and preferences while simultaneously driving higher rankings and enhancing overall website performance.

Types of Keyword Intent: Unveiling User Motivation

Understanding user motivation is vital for targeted SEO and effective content planning. There are four primary types of keyword intent that unravel the motivation behind user searches: informational intent, navigational intent, transactional intent, and commercial intent. Each type requires a specific approach to address the user’s needs and improve search engine rankings.

keyword intent types

Informational Intent: Providing Answers

Informational intent covers user searches aimed at finding answers or learning about a topic. To target informational intent keywords, content must be rich in information and provide assistance through diverse formats such as how-to guides, tutorials, or informative articles. This approach ensures that you’re addressing questions and catering to users seeking educational content.

Navigational Intent: Directing Users

Navigational intent is expressed when users search for a specific website or webpage. To meet this type of intent, it is essential to ensure that brand names or targeted pages feature prominently in the content, providing clear paths to the requested information or locations. A well-constructed website structure and easily accessible internal links facilitate user direction and specific website search.

Transactional Intent: Encouraging Purchases

Transactional intent signifies a user’s readiness to make a purchase or perform a specific action on a site. Content catering to transactional intent should focus on product or service pages, ensuring they are straightforward and informative. This approach facilitates purchasing decisions and leads to conversions through refined keyword targeting and streamlined user experience.

Commercial Intent: Facilitating Decision Making

Commercial intent is directed towards users comparing brands, products, or services before making a purchase. Crafting content like comparison articles or reviews that highlight different options and features can effectively target these users. In addition, delving into brand comparison, customer purchasing decisions, and product reviews can further support potential buyers in their decision-making process.

In conclusion, identifying and addressing the different types of keyword intent plays a crucial role in delivering relevant and targeted SEO content. By catering to user motivation, website owners can provide valuable information and assistance, ultimately leading to higher search engine rankings and more satisfied users.

Analysing SERPs to Decode Keyword Intent

Analysing Google’s search engine results pages (SERPs) is a crucial step in decoding keyword intent and formulating an effective SEO strategy. When examining SERPs, it is essential to identify key elements that can reveal the users’ intent behind each keyword or phrase.

SERPs analysis

Noteworthy SERP elements that can help determine the type of intent include:

  • Shopping ads: These ads are typically indicative of transactional intent.
  • Reviews: They are often associated with commercial intent as they provide users with insights into products or services.
  • Instant answers: These elements usually signify informational intent, as they aim to provide quick and concise answers to users’ questions.
  • Site links: Site links are more frequently seen in navigational intent, as they help users find a specific website or webpage.

Observing these SERP elements can shed light on the intent behind users’ searches and aid in tailoring content creation accordingly. As these elements can differ for every keyword or phrase, it is essential to assess them individually.

For instance, if you notice your targeted keyword displays a significant number of shopping ads in the SERP, it is a strong indicator that users searching for that keyword have a transactional intent. On the other hand, if there are more instant answers or articles, it’s more likely to cater informational searches.

Understanding the various intent types within SERPs and aligning your content accordingly can substantially enhance your website’s relevance to users, as well as your chances of ranking higher in search engine results.

When examining SERPs to decode keyword intent, also pay close attention to the top-ranking pages and their content. This gives you an idea of the type of content Google considers relevant for the intent behind each keyword. Armed with these insights, you can create content that is both valuable to users and likely to be favoured by search engines for the targeted keywords.

In summary, performing a SERPs analysis is an essential aspect of decoding keyword intent and developing a successful SEO strategy. Recognising user intent and tailoring content to meet the different types of intent not only enhances the user experience but also increases your website’s chances of achieving higher search engine rankings.

Creating Intent-Based Content to Attract Quality Traffic

To attract and retain quality traffic through informational keywords, it is essential to create engaging and rich educational content that comprehensively addresses user questions. By focusing on intent-based content driven by keyword optimisation, websites can improve their chances of attracting quality traffic, increasing their visibility on SERPs, and driving more conversions.

Engaging Educational Material

Informational Keywords: Crafting Engaging Educational Material

Developing engaging material that caters to informational intent requires deep understanding of the target audience and their informational needs. Incorporating relevant subtopics, formatting the content appropriately, and providing up-to-date information are key strategies for satisfying informational keyword intent and enhancing SERP visibility.

Quality traffic is driven by intent-based content that caters to the informational needs of the users.

When designing content targeting informational keywords, follow these simple steps:

  1. Research the target audience – having a clear understanding of the target audience is crucial in delivering content that reflects their needs and preferences.
  2. Choose relevant subtopics – identify relevant subtopics to explore in greater depth within your content, allowing users to gain comprehensive knowledge.
  3. Format the content effectively – use headings, bullets, tables, and images to improve readability and make the content more engaging.
  4. Update information frequently – ensuring the information provided is current and accurate boosts credibility and trust with the audience.

Consider the following table that outlines the advantages of crafting engaging educational material for informational keywords:

Advantage Description
Increase in SERP visibility Content that aligns with user intent has a higher likelihood of appearing in top positions on Google’s search results.
Attraction of quality traffic By offering valuable content, you can attract users genuinely interested in the subject matter, who are more likely to engage with your site and potentially convert.
Enhanced user trust Providing comprehensive, accurate, and up-to-date information fosters trust between users and the content provider, possibly leading to repeat visits and higher site authority.
Improved brand reputation Demonstrating expertise within your industry by offering engaging material can positively impact your brand’s reputation, positioning it as a trusted source of knowledge.

In conclusion, intent-based content plays a crucial role in attracting quality traffic, leading to enhanced search engine rankings and improved visibility. Through strategic keyword optimisation and a focus on crafting engaging material, websites have the potential to reach the right audience and provide valuable information to users, ultimately driving higher traffic and better user engagement.

Refining Your Keyword Strategy With Intent Analysis Tools

Keyword strategy refinement with SEO tools

Utilising intent analysis tools like Semrush can streamline the process of refining your keyword strategy and enable a more targeted approach to content creation. These tools assist in identifying the intent behind keywords and phrases, assessing competitors’ intent ratios, discovering keywords with the correct intent, and incorporating long-tail phrases. By leveraging such analytical instruments, you can optimise your SEO efforts and significantly improve your website’s search ranking.

“With the right intent analysis tools, your content strategy can become more targeted and effective, resulting in better user engagement and higher search engine rankings.”

To help illustrate the benefits of using intent analysis tools, let’s explore some key features:

  1. Keyword identification and categorisation
  2. Competitor intent ratio analysis
  3. Discovering the right long-tail phrases

Keyword Identification and Categorisation

Intent analysis tools, such as Semrush, aid in keyword research by identifying keywords relevant to your industry or niche. They also categorise these keywords by intent type, making it easier for you to align your content with the correct user motivation.

Competitor Intent Ratio Analysis

By examining the intent ratios of your competitors, you can gain insightful data to further refine your keyword strategy. A higher intent ratio indicates which keywords or phrases are more effective in targeting the desired audience.

Discovering the Right Long-Tail Phrases

Long-tail keywords can be a valuable addition to your SEO strategy, as they often attract more targeted traffic. Intent analysis tools can help you identify longer, more specific phrases with matching intent types, ensuring better alignment with user expectations.

Intent Type Important Features Benefits For SEO
Keyword Identification and Categorisation Keyword relevancy, intent-driven categorisation Targeted content strategy, improved user engagement
Competitor Intent Ratio Analysis Analysis of competing keywords, intent-driven insights Informed keyword selection, strategic advantage
Long-Tail Phrases Specific keyword phrases, intent matching Higher search rankings, targeted user traffic

In conclusion, the use of intent analysis tools can greatly improve the effectiveness of your keyword strategy refinement. With the ability to identify keywords by intent type, analyse competitor intent ratios, and discover long-tail phrases matching user search motivations, you have the ingredients for a potent SEO strategy. By focusing on the right keywords and creating intent-driven content, you can achieve better search engine rankings and draw quality traffic to your website.

Conclusion

Understanding the concept of keyword intent is essential for achieving SEO success and improving your Google rankings. By developing a strategic content plan that takes into account different search intents, you can align your content with user expectations and increase its relevance and authority in the eyes of both search engines and users.

As you incorporate these approaches into your content planning, you may notice better SERP positions over time, driving more traffic and potentially leading to more conversions. Whether you’re targeting informational, navigational, commercial, or transactional intent, being able to decode the user’s motivation behind their search queries will set you on the path towards SEO success.

Remember to utilise intent analysis tools, like Semrush, to refine your keyword strategy and gain a deeper understanding of the intent behind keywords and phrases. These tools allow for a more targeted approach to content creation and ensure that your efforts align with the needs and preferences of your audience.

As you continue on your SEO journey, keep in mind the importance of strategic content planning aimed at satisfying keyword intent. With a consistent focus on understanding and addressing user motivation, you can contribute to your website’s upward trajectory in Google rankings and overall online presence. To help realise your digital ambitions, reach out to us for your FREE Consultation today!

FAQ

What is keyword intent and why is it important for SEO?

Keyword intent refers to the purpose behind a user’s search and is critical for crafting an SEO and content strategy that targets the right audience at the optimal time in their buyer’s journey. Understanding keyword intent ensures that your content aligns with user expectations and ultimately helps improve your website’s ranking on search engine results pages (SERPs).

What are the four primary types of search intent?

The four primary types of search intent are informational, navigational, commercial, and transactional. Each intent requires specific content to meet user goals and improve chances of ranking higher on SERPs.

How can I identify keyword intent when creating content?

Analyse Google’s SERPs to gain insights into what the search engine believes is the user’s intent behind each keyword or phrase. Observing SERP elements like shopping ads, reviews, instant answers, or site links can help determine the intent and guide the content creation process accordingly. Tools like Semrush can also aid in identifying and categorising keyword intent.

What are some strategies for satisfying informational keyword intent?

To satisfy informational keyword intent, create engaging and rich educational content that comprehensively addresses user questions. Incorporate relevant subtopics, format the content appropriately, and provide up-to-date information to enhance SERP visibility.

How can I refine my keyword strategy using intent analysis tools?

Intent analysis tools like Semrush can help streamline the process of refining your keyword strategy by identifying the intent behind keywords and phrases. These tools enable a more targeted approach to content creation, allowing you to assess competitors’ intent ratios, discover keywords with the correct intent, and incorporate long-tail phrases effectively.

Source Links

Read More

Branding – 5 Key Ways To Build A Successful Online Brand in 2023

Building a successful online brand in 2023 requires a combination of strategies and consistent effort. To establish a strong online presence and attract your target audience, it is essential to focus on branding, brand identity, brand strategy, and brand management. By implementing the following key strategies, you can effectively build a successful online brand.

Key Takeaways:

  • Develop a cohesive brand identity that reflects your brand’s personality and values.
  • Create valuable and engaging content across different platforms.
  • Be active on social media to connect with and engage your target audience.
  • Build a professional website that provides a seamless user experience.
  • Establish yourself as an industry expert and engage with your audience regularly.

Develop A Strong, Cohesive Brand Identity

Developing a strong, cohesive brand identity is essential for building a successful online brand. Your brand identity encompasses various elements such as your brand name, logo, and visual aesthetic, which collectively represent your brand’s personality and values.

A well-crafted brand name is the foundation of your brand identity. It should be unique, memorable, and reflective of your brand’s essence. Take Apple, for instance, known for its innovative and premium products. The simple yet powerful brand name perfectly aligns with their mission and resonates with their target audience.

Logo design is another crucial aspect of brand identity. Your logo should visually communicate your brand’s values and differentiate it from competitors. Consider Nike’s iconic swoosh logo, which symbolizes movement, power, and excellence. It’s instantly recognizable and creates a strong brand association.

Your visual aesthetic plays a significant role in brand identity as well. This includes consistent use of colors, typography, and imagery across all brand assets. A cohesive visual aesthetic creates brand recognition and helps establish a strong brand presence online.

Brand Identity Attributes

To ensure a cohesive brand identity, it’s important to consider key attributes such as consistency, clarity, relevance, differentiation, authenticity, adaptability, and cohesiveness.

Attribute Description
Consistency Maintaining a consistent brand image across all touchpoints
Clarity Communicating your brand message clearly
Relevance Aligning your brand with the needs and aspirations of your target audience
Differentiation Setting your brand apart from competitors
Authenticity Being genuine and true to your brand’s values
Adaptability Being flexible to evolve while maintaining core brand values
Cohesiveness Ensuring all brand elements work harmoniously together

Create Valuable and Engaging Content

In today’s digital landscape, creating valuable and engaging content is essential for building a successful online brand. Content creation involves crafting blog posts, videos, graphics, photos, and other forms of media that resonate with your target audience. By developing high-quality content, you can attract and engage potential customers, establish your brand as a trusted authority, and ultimately drive conversions.

When it comes to content creation, it’s important to focus on providing value to your audience. This means understanding their needs, pain points, and interests, and tailoring your content to address them. By offering valuable insights, tips, and solutions, you can position your brand as a helpful resource and build trust with your audience.

In addition to providing value, your content also needs to be engaging. Captivating visuals, compelling storytelling, and interactive elements can all help to capture and hold your audience’s attention. Incorporating videos, for example, can be particularly effective in grabbing attention and conveying information in an easily digestible format. Video content has become increasingly popular and can be shared across various social media platforms, boosting brand awareness and reach.

Benefits of Valuable and Engaging Content:
1. Attracts and engages your target audience
2. Establishes your brand as a trusted authority
3. Builds brand loyalty and trust
4. Drives conversions and sales

Remember that consistency is key when it comes to content creation. Regularly publishing fresh, relevant, and valuable content helps to keep your audience engaged and coming back for more. By staying consistent and continually refining your content strategy based on audience feedback and insights, you can ensure that your brand remains relevant and resonates with your target market.

video content

Be Active on Social Media

Building a successful online brand in 2023 requires more than just a great website and valuable content. It’s important to be active on social media platforms to connect with your target audience and establish a strong online presence. Social media platforms such as Instagram, TikTok, YouTube, Facebook, and LinkedIn offer unique opportunities to engage with your audience and promote your brand.

Instagram is a visual platform that allows you to showcase your brand’s personality and connect with your audience through images and videos. It’s a great platform for building a community and fostering meaningful connections with your followers. With its growing popularity, TikTok offers organic reach and search features that can help increase brand visibility and reach a larger audience. YouTube, on the other hand, serves as a search engine for video content, making it an ideal platform for sharing valuable videos and tutorials related to your brand. Facebook is a widely-used platform that allows you to stay connected with existing contacts and reach new audiences through targeted advertising. Lastly, LinkedIn provides opportunities for professional networking and establishing yourself as an industry expert.

Being active on social media involves regularly posting engaging content, interacting with your audience, and responding to their comments and messages. It’s important to create a content calendar and schedule your posts in advance to ensure consistency. Consistent and genuine engagement with your audience helps build trust and loyalty, ultimately strengthening your brand’s presence online.

Create a Social Media Strategy

To make the most out of your social media presence, it’s important to develop a social media strategy that aligns with your brand’s goals and target audience. Set clear objectives, whether it’s increasing brand awareness, driving traffic to your website, or generating leads. Conduct thorough market research to understand your target audience and their preferences on each platform. Tailor your content to suit each platform’s unique features and user expectations.

Monitor your social media analytics to assess the performance of your posts and make data-driven decisions. Track key metrics such as engagement rates, reach, and conversions to optimize your strategy. Experiment with different types of content, such as videos, images, and interactive posts, to keep your audience engaged and interested.

Platform Key Features Benefits
Instagram Visual content Build a community and showcase brand personality
TikTok Organic reach and search features Increase brand visibility and reach a larger audience
YouTube Video content Serve as a search engine and share valuable tutorials
Facebook Wide reach and targeted advertising Stay connected with existing contacts and reach new audiences
LinkedIn Professional networking Establish yourself as an industry expert

Remember, being active on social media is not just about promoting your brand but also about creating meaningful connections with your audience. Engage with your followers, respond to their comments and messages, and show genuine interest in their opinions. By utilizing social media effectively, you can build a strong online brand presence and connect with your target audience on a deeper level.

Build a Professional Website

When it comes to building a successful online brand, having a professional website is essential. Your website serves as the virtual storefront for your brand, and it’s often the first impression that potential customers have of your business. A well-designed website not only enhances your brand’s credibility but also provides a positive user experience for visitors. By investing in a professional website, you can showcase your brand’s unique identity and attract and retain customers.

professional website

Design Matters

The design of your website plays a crucial role in creating a positive user experience. It’s important to choose a design that aligns with your brand’s identity and values. A clean and modern design with easy navigation ensures that visitors can find the information they’re looking for quickly. Additionally, a visually appealing website can captivate your audience, make a lasting impression, and encourage them to explore more of what your brand has to offer.

User Experience is Key

Creating a seamless user experience is vital for turning visitors into customers. Your website should be intuitive, with clear navigation menus and well-structured content. Pages should load quickly, and the layout should be responsive and optimized for mobile devices. By prioritizing user experience, you can create a positive impression of your brand and keep visitors engaged.

Establish Credibility

A professional website helps establish your brand’s credibility. It provides a platform for you to showcase your expertise, share testimonials from satisfied customers, and display any relevant certifications or awards. Including an “About Us” page or a section that highlights your team members can also humanize your brand and build trust with your audience. Remember, a credible website is more likely to attract customers and differentiate your brand from competitors.

Benefits of a Professional Website
Enhances brand credibility Attracts potential customers
Provides a positive user experience Showcases brand identity
Establishes expertise and trust Improves brand differentiation

A professional website is an integral part of building a successful online brand. By focusing on design, user experience, and credibility, you can create a website that not only reflects your brand but also engages and converts visitors into loyal customers.

Conclusion

Building a successful online brand in 2023 requires a combination of strategies and consistent effort. By applying effective branding techniques, you can establish a strong online presence, attract your target audience, and elevate your brand’s reputation in the digital landscape.

Developing a cohesive brand identity is key to gaining recognition and standing out in a crowded market. By creating a unique brand name, logo, and visual aesthetic that reflects your brand’s personality and values, you can build a memorable and authentic brand.

Creating valuable and engaging content is crucial for establishing your brand as an authority in your industry. Whether it’s through blog posts, videos, or graphics, consistently providing valuable content will help you build brand awareness, engage your audience, and boost your brand’s online visibility.

Being active on social media platforms such as Instagram, TikTok, YouTube, Facebook, and LinkedIn is essential for building brand awareness and connecting with your target audience. By leveraging the unique features of each platform, you can reach a wider audience, foster meaningful relationships, and generate interest in your brand.

Building a professional website is a fundamental aspect of digital branding. A well-designed website not only showcases your products or services but also enhances your brand’s credibility and user experience. By creating a modern, user-friendly website, you can establish trust with your audience and leave a lasting impression.

In conclusion, by implementing effective branding strategies, creating valuable content, engaging with your audience on social media, and building a professional website, you can successfully build and manage your online brand. Consistency and authenticity are key in establishing brand awareness and driving brand growth in the digital age. Reach out to us for a FREE consultation and we’ll help to realise your digital ambitions today in Kapiti.

FAQ

What is the importance of brand identity in building a successful online brand?

Developing a strong, cohesive brand identity is crucial for building a successful online brand. It includes creating a unique brand name, logo, and visual aesthetic that reflects the brand’s personality and values.

What types of content should I create to build a successful online brand?

Consistently producing and sharing valuable, relevant, and engaging content is crucial. This can include blog posts, videos, graphics, and photos. In 2023, video content is particularly important as it continues to dominate social media platforms.

Which social media platforms should I be active on?

It is important to be active on platforms such as Instagram, TikTok, YouTube, Facebook, and LinkedIn. Each platform serves a specific purpose, with Instagram being a community-building platform, TikTok offering organic reach and search features, YouTube serving as a search engine for video content, Facebook providing a way to stay connected with existing contacts, and LinkedIn offering opportunities for professional networking.

Why is building a professional website important for an online brand?

Building a professional website is essential for building a successful online brand. A well-designed website that provides a clean and concise user experience helps viewers gather the information they are looking for easily. It improves the credibility and legitimacy of the brand.

Read More

eCommerce Website: Top 5 Reasons Why Your Business Needs An Online Shop

In today’s digital era, having an ecommerce website for your business is not just an advantage; it’s a necessity. The transition from a traditional brick-and-mortar shop to an online shop ensures your business can connect with customers on a global scale, remain competitive in the NZ market, and adapt to consumer behaviour that increasingly favours digital storefronts. This article will delve into the importance of creating an efficient online store and the unique benefits it brings to businesses looking to thrive.

Key Takeaways

  • A well-designed ecommerce website expands your business reach beyond local boundaries.
  • Operating 24/7 ensures enhanced customer engagement and increased sales opportunities.
  • Seamlessly integrating your online shop with social media maximises your market potential.
  • A user-friendly ecommerce platform enhances the shopping experience and drives repeat business.
  • Investing in a professional digital storefront builds brand recognition and trust.

Access to a Vast Online Marketplace with an Online Shop

Having an eCommerce website opens your business up to the limitless potential of the online marketplace. Unlike physical stores, a virtual shop isn’t confined by geographical limitations or traditional opening hours. By embracing an ecommerce platform, you’ll enable customers from all over the internet retail space to access your products, thereby significantly increasing your potential customer base.

Global online marketplace

Reach Beyond Local Boundaries

An online shop transforms your local business into one with international reach. By breaking through geographical barriers, your products or services can be discovered by customers around the world, creating opportunities for growth and expansion that are not possible with a physical storefront alone. Let’s take a look at some of the benefits of reach expansion:

Benefits Description
Access to a global audience Allows your business to cater to customers from different countries and cultures.
Increase in sales Higher chances of generating sales as a result of a larger customer base.
Brand awareness Expand your brand presence, recognition, and loyalty on a global scale.

Operate 24/7 for Enhanced Customer Engagement

An online store gives you the unique advantage of around-the-clock operations. Your ecommerce website allows transactions and customer engagement at any time of day, providing convenience for customers and ensuring your business never misses a sale opportunity due to closing times. 24/7 operations and around-the-clock service are now expected by the vast majority of online shoppers, so it’s essential to meet these expectations to gain their trust and loyalty.

Leveraging the Power of Social Media Integration

Integrating your ecommerce platform with various social media channels is a power move in the modern, interconnected digital landscape. Ecommerce specialists in Kapiti and online business experts in Paraparaumu advocate for the use of social media integration as a technique to seamlessly connect with a wider audience, encourage shares and likes, and drive traffic back to your online shop.

“Social media integration can make your ecommerce business more interactive, engaging, and discoverable to potential customers.” – eCommerce Specialist in Kapiti

To make the most of the relationship between your online store and social media platforms, consider these strategies:

  1. Enable social sharing buttons for your products and blog posts.
  2. Offer incentives for sharing, such as discounts or entry into competitions.
  3. Embed social media feeds on your website to showcase customer reviews and user-generated content.

Ultimately, the benefits of social media integration should not be underestimated. It plays a vital role in connecting your online business to a vast virtual audience, ensuring your products and services are seen and shared on the global stage.

Boost Sales with Convenient Shopping Experiences with an eCommerce Website

In the age of ever-growing digital technology, the need for a convenient shopping experience has become an essential aspect of any online store. With a user-friendly ecommerce website, customers can enjoy seamless browsing and hassle-free purchases, making online shopping a pleasure. The ease and simplicity of the buying process not only boost the chances of initial sales but also foster customer loyalty, encouraging return business through positive experiences.

“The goal as a company is to have customer service that is not just the best but legendary.” – Sam Walton, Walmart Founder

Let’s explore some key elements that contribute to user-friendly ecommerce websites:

  1. Intuitive and easy-to-navigate website layout
  2. Quick product search and filtering options
  3. Responsive and mobile-optimised design
  4. Effortless payment process with multiple payment options
  5. Transparent shipping and return policies

Providing a convenient shopping platform not only increases your sales potential, but it also sets your business apart from competitors. By focusing on user experience, customers are more likely to return and recommend your online store to others, accelerating the growth of your business.

Benefits of Convenient Shopping How It Impacts Your Business
Ease of making purchases Higher conversion rates and increased sales
Streamlined user experience Customer satisfaction and loyalty
Responsive, mobile-optimised website Expands reach to a wider audience

In conclusion, the importance of a user-friendly ecommerce website for convenient shopping cannot be overstated. By providing a hassle-free purchase environment, businesses empower customers to make choices more effectively and enjoy a satisfying online shopping experience. Focusing on convenience ultimately leads to increased sales, repeat business, and a reputation for exceptional customer service in the competitive world of online shopping.

Build Brand Recognition and Trust through a Digital Storefront

A robust online presence through a well-designed digital storefront is pivotal for building brand recognition. In this section, we will explore how an ecommerce website establishes your online business identity and fosters trust among online shoppers, increasing your credibility in the digital marketplace.

Establish a Professional Online Presence

Establishing a professional online presence is key to conveying your business’s ethos and online brand persona. A polished ecommerce website serves as the digital face of your company, instilling confidence in consumers and showcasing your commitment to providing a quality online shopping experience.

“Your online store is not just a place to sell products — it’s an opportunity to make a lasting impression on your target audience and turn them into loyal customers.”

Creating an engaging and memorable digital storefront

helps you build brand recognition and trusts in online shopping. This investment in your online business identity pays off as shoppers continually return to your store, confident in the quality and professionalism they have come to associate with your brand.

professional online presence

Enhance Customer Trust with User-Friendly Website Design

The trust factor in ecommerce cannot be underplayed. A user-friendly website design that ensures ease of navigation, accessibility, and security is essential in encouraging customers to shop with confidence. Investing in the user experience in terms of website design can lead to enhanced customer trust and loyalty.

Here are a few ways to build ecommerce trust development through user-friendly website design:

  • Streamlined navigation: Ensure your website is easy to navigate, with clear menus and logical categories, simplifying the shopping process.
  • Responsive design: Optimize your website for mobile devices, so customers can shop comfortably from their phones or tablets.
  • Secure payment options: Use trusted payment gateways and display security badges to assure customers their personal details are safe during transactions.
  • Clear communication: Provide detailed product descriptions, photos, and customer reviews to help shoppers make informed decisions.

Incorporating these elements into your ecommerce website lets customers know that their online shopping security is your priority. As a result, you can expect increased customer loyalty and ongoing business growth.

Trust Factors Impact on Customer Trust
Streamlined navigation Positive shopping experience leads to increased trust
Responsive design Improved accessibility and better user experience across devices
Secure payment options Assurance of personal information safety and security
Clear communication Empowered decision-making builds confidence in products and services

Maintaining a strong digital storefront, professional online presence, and user-friendly website design are essential aspects of gaining trust in the world of online shopping. By prioritizing these, your online store will thrive in the competitive ecommerce landscape.

Conclusion

In the rapidly evolving digital age, establishing a successful online shop is crucial for businesses looking to excel in today’s competitive market. The ecommerce website benefits outlined in this article demonstrate the transformative potential of embracing an online presence for your business.

By transitioning to an online store, you can expand your reach beyond local boundaries and tap into a vast, global audience. Simultaneously, you can offer around-the-clock convenience for customers, leading to increased sales opportunities. In addition, a professionally designed ecommerce website can significantly enhance brand recognition and instill trust among online shoppers.

Ultimately, thriving in the digital age requires businesses to adapt and invest in a comprehensive online strategy. An ecommerce website serves as the cornerstone for this approach, providing unmatched advantages that can elevate your business to new heights. The time has never been more opportune to take the leap and embrace the opportunities presented by the ever-growing world of online commerce so reach out to your local website designer in Kapiti for your FREE Consultation and we’ll help to realise your digital ambitions.

FAQ

Why should I consider having an eCommerce website for my business?

In today’s digital era, having an eCommerce website for your business is essential for connecting with customers on a global scale, remaining competitive in the NZ market, and adapting to consumer behaviour that increasingly favours digital storefronts. It brings unique benefits like increased reach, around-the-clock operations, and enhanced brand recognition.

How does an eCommerce website provide access to a vast online marketplace?

An eCommerce website allows you to transcend geographical limitations and traditional opening hours by enabling customers from all over the world to discover and access your products or services. Also, an online store gives you the unique advantage of 24/7 operations for enhanced customer engagement, offering convenience and ensuring your business never misses a potential sale.

How can social media integration boost my eCommerce website?

Integrating your eCommerce platform with social media channels allows you to seamlessly connect with a wider audience, encourage shares and likes, and drive traffic back to your online shop. Ecommerce specialists in Kapiti and online business experts in Paraparaumu advocate for the use of social media integration as a technique to enhance user engagement and bring more customers to your digital storefront.

Why is creating a convenient shopping experience important for an eCommerce website?

The convenience of an online store encourages customers to make purchases with ease and increases the likelihood of initial and repeat sales. Ecommerce websites allow for a streamlined, user-friendly shopping experience where buyers can make hassle-free purchases, enhancing the potential for customer satisfaction and loyalty.

How can a well-designed eCommerce website build brand recognition and trust?

A polished eCommerce website serves as the digital face of your company, instilling confidence in consumers and showcasing your commitment to providing a quality online shopping experience. A user-friendly website design that ensures ease of navigation, accessibility, and security is essential to enhance customer trust and loyalty, ultimately leading to the growth and success of your online business.

Read More

Unlock Your Website’s Potential with AI for SEO Today!

Unlock Your Website’s Potential with AI for SEO Today!

Are you ready to elevate your digital marketing game? It’s time to embrace the power of AI for SEO and transform your online presence. By leveraging AI in search engine optimisation, you can unlock the full potential of your website and stay ahead in the competitive online landscape. Implementing AI-driven strategies will not only improve your search engine rankings but also customise user experiences, increasing your overall web visibility. The future is now, and the AI revolution offers a wealth of opportunities waiting to be explored. So, why not optimise your website with AI and secure your place at the forefront of this exciting digital frontier?

 

ai for seo specialists in kapiti

Key Takeaways

  • AI for SEO empowers businesses to enhance their digital marketing efforts
  • Leveraging AI in search engine optimisation unlocks your website’s full potential
  • Embracing AI-driven strategies leads to improved search engine rankings, customised user experiences, and increased web visibility
  • Optimising websites with AI ensures a competitive advantage in the dynamic online landscape
  • The AI revolution provides a wealth of opportunities waiting to be explored

Understanding AI and Its Impact on SEO

Artificial intelligence, commonly referred to as AI, is a rapidly evolving field of computer science that focuses on the development of machines capable of simulating human cognitive functions, such as learning and problem-solving. In recent years, AI has gained immense popularity in various industries, and its applications in the realm of search engine optimisation (SEO) are no exception. This section aims to demystify AI and its impact on improving SEO with artificial intelligence.

AI significantly impacts SEO practices by enhancing data analysis, automating repetitive tasks, refining content strategies, and ultimately leading to more targeted and effective search engine optimisation. To fully grasp the power of AI in SEO, let us explore its various applications:

  1. Data analysis
  2. Automation and efficiency
  3. Understanding search intent and behavioural patterns
  4. Refining content strategies

 

ai experts in paraparaumu

“AI has the potential to transform the way we approach search engine optimisation, enabling us to make data-driven decisions and streamline our processes.”

Data analysis lies at the heart of effective SEO strategies. AI excels in collecting, mining, and organising large data sets to reveal valuable insights into user behaviour, search trends, and content performance. By leveraging artificial intelligence for search engine optimisation, businesses can gain a better understanding of their audience and optimise their website accordingly.

In addition to data analysis, AI also plays a crucial role in automating repetitive tasks, such as keyword research, technical SEO audits, and link building, thereby freeing up time and resources for businesses to focus on other critical aspects of their online presence.

Furthermore, AI’s ability to understand search intent and behavioural patterns allows for a more nuanced and adaptive SEO approach. For example, AI-powered tools like Google’s RankBrain use machine learning to identify and interpret the true intent behind search queries, enabling businesses to craft content that appeals to both users and search engines.

Lastly, refining content strategies is another key application of AI in SEO. AI-driven content creation tools can generate high-quality, optimised content that resonates with users and improves a website’s search engine performance.

Overall, incorporating AI in SEO practices and harnessing its potential can lead to significant improvements in search rankings and online visibility, providing businesses with a competitive edge in today’s digital landscape.

Integrating AI into Your SEO Strategy

As more businesses turn to digital marketing for growth, harnessing the power of AI for SEO has become paramount. By integrating AI into your SEO strategy, you’ll be better equipped to thrive in an increasingly competitive landscape. In this section, we’ll explore the key aspects of incorporating AI into your SEO efforts, with a focus on the valuable input from AI experts in Paraparaumu.

First and foremost, it’s essential to consult AI professionals who can help tailor your AI-driven SEO strategy. These experts can assist in identifying opportunities where AI can amplify your website’s performance, optimise content, and ensure you stay abreast of the latest SEO trends and practices.

 

ai-based seo strategies

The Role of AI Experts in Paraparaumu

By engaging with AI experts in Paraparaumu, you’ll benefit from their deep understanding of regional search trends and user behaviours. Their local expertise will enable you to tap into niche markets, ensuring your content is perfectly tailored to your target audience. This blend of local knowledge and AI innovation can lead to significant advancements in your SEO efforts.

AI professionals in Paraparaumu can help you navigate the complex world of SEO AI, identifying opportunities to optimise your website and enhance overall performance.

When integrating AI into your SEO strategy, consider the following aspects:

  • Identify key areas where AI can improve your website’s performance and generate better search engine rankings.
  • Work closely with AI experts in Paraparaumu to ensure your SEO AI implementation aligns with local search trends and user behaviours.
  • Utilise advanced AI tools and techniques to optimise content and keywords, ensuring maximum visibility and relevance to your target audience.

It is also crucial to measure the success of your AI-driven SEO strategy. This can be achieved through regular tracking of key performance indicators (KPIs), such as website traffic, bounce rates, and user engagement levels. By closely monitoring these metrics, you can identify areas for improvement and ensure continued growth and success.

In conclusion, integrating AI into your SEO strategy has the potential to unlock significant benefits for your website. By partnering with AI experts in Paraparaumu and tapping into their local knowledge, you can create a powerful and bespoke strategy that delivers tangible results. It’s time to take your digital marketing to the next level with AI for SEO.

SEO Automation: Embracing Machine Learning in SEO

In the rapidly evolving world of digital marketing, incorporating machine learning in SEO has become a powerful way to stay ahead of the competition. Let’s delve into how machine learning can enhance SEO algorithms, revolutionise keyword research, and optimise websites for peak performance.

 

ai based seo strategies

How Machine Learning Enhances SEO Algorithms

Machine learning – a subset of artificial intelligence – can analyse vast amounts of data to develop predictive models, personalise content, and identify upcoming SEO opportunities. As search engines like Google increasingly rely on AI-driven algorithms, understanding and utilising machine learning in SEO becomes paramount.

“Machine learning is a core transformational technology underpinning search engine ranking algorithms.”

SEO automation powered by machine learning has streamlined processes and improved efficiencies across the board. Real-world examples of its impact include automating content optimisation, metadata generation, and even internal link building.

Leveraging AI for Sophisticated Keyword Research

Keyword research is at the core of a successful SEO strategy, and AI has brought significant advancements to this crucial aspect. Modern, AI-driven tools can go beyond traditional keyword planning by suggesting contextually rich and semantically relevant keywords. As a result, content creators can craft articles that resonate with both search engines and users, ensuring higher rankings on SERPs.

  1. AI-based tools provide insights into search intent and user behaviour.
  2. They generate long-tail keywords that increase organic visibility.
  3. Dynamic keyword research adapts to evolving trends and serves up-to-date suggestions.

By leveraging AI for sophisticated keyword research, you can streamline your content strategy and achieve better results in search engine rankings.

Optimising Websites with AI

Artificial intelligence can optimise websites on various fronts, including site structure, user experience, and real-time content personalisation. The following are some notable ways AI is shaping website optimisation:

AI-Powered Feature Benefits
Content Recommendations Increases user engagement and retention by suggesting relevant content based on user preferences and behaviour
Image Recognition Improves visual content by automatically tagging images with descriptive keywords, increasing their chances of appearing in image search results
Chatbots and AI Assistants Enhances user experience and engagement by answering questions, offering personalised help, and providing intelligent product/service recommendations

Optimising websites with AI tools translates to tangible benefits, such as reduced bounce rates and increased conversion metrics. With machine learning in SEO becoming more vital by the day, embracing this technology is essential to maintain a competitive edge in the digital landscape.

The Future Is Now: AI-Driven SEO Tools

The rapid advancement of technology has brought a plethora of AI-driven SEO tools into the market, capable of revolutionising your search engine optimisation efforts. These tools offer state-of-the-art solutions to common SEO challenges and come loaded with features designed to enhance your digital marketing strategies.

With AI-driven SEO tools, you not only stay updated with the latest technology but also improve your efficiency and competitiveness. Let’s explore some remarkable tools that can help elevate your SEO practice:

  1. Technical SEO Audits: Ensure your website meets search engine standards and resolve existing issues with AI-powered technical SEO audit tools like DeepCrawl and Botify.
  2. Machine learning-based Keyword Research: Upgrade your approach to keyword research with AI-powered solutions such as MarketMuse and Frase, which offer contextually relevant and semantic keywords to enhance content relevancy and search visibility.
  3. Smart Content Generation: AI-driven copywriting tools like OpenAI’s GPT-3 enable the creation of high-quality content tailored to your audience’s needs, increasing user engagement and improving your SEO rankings.
  4. Automatic Image Optimisation: Cloudinary and ShortPixel are AI-driven tools that utilise machine learning to optimise your images, improving your website’s page load times and user experience.

Stay ahead of the curve by incorporating these cutting-edge AI-driven SEO tools into your digital marketing strategies. Here’s a snapshot of the significant advantages they offer:

AI-Driven SEO Tool Application Advantages
DeepCrawl Technical SEO audits Identifies technical issues and optimises website performance
MarketMuse Keyword research Provides semantically-relevant keywords for better content targeting
OpenAI’s GPT-4 Content generation Creates high-quality, user-centric content efficiently
Cloudinary Image optimisation Improves page load times, enhances user experience and SEO rankings

It’s time to capitalise on the benefits of AI technology by embracing machine learning in SEO and utilising the innovative SEO AI tools available at your disposal. Not only do they streamline your workflow but also elevate your search engine optimisation game, giving you a competitive edge in the ever-changing digital landscape.

“The only way to stand apart from the crowd in a constantly evolving digital landscape is to equip ourselves with the right tools.” – Michael King, SEO expert

In conclusion, adopt AI-driven SEO tools to stay current with the latest technological advancements and gain a competitive edge in the market. Don’t just keep an eye out for emerging technologies; actively incorporate them into your strategies to maximise your website’s potential and achieve better results.

SEO in Kapiti: Localising AI Strategies for Your Region

The world of Search Engine Optimisation (SEO) is evolving rapidly, with AI playing a significant role in unlocking valuable insights and shaping effective strategies. However, it’s crucial to ensure that your SEO strategies take into account the local aspect of your target market. In this section, we explore the benefits of utilising AI-based strategies tailored for specific regions like Kapiti.

 

optimising websites with ai

Utilising AI Specialists in Kapiti

Local AI specialists in Kapiti possess a deep understanding of the region’s unique search behavior, user preferences, and cultural nuances. By leveraging AI technologies, such professionals can develop tailored SEO strategies for your business that resonate with local customers. This targeted approach not only boosts online visibility and customer engagement but also drives growth and maximises your return on investment.

The key advantages of using AI for SEO include:

  • Enhanced data analysis and insights for better decision-making
  • Real-time content customisation to suit user preferences
  • Improved keyword research and on-page optimisation features

Employing AI insights in your SEO strategy can lead to heightened local business opportunities and a deeper understanding of consumer behavior.

To put this into perspective, consider the benefits of localising SEO strategies by focusing on AI-driven insights and tactics:

  1. Understanding the search intent of users within a specific region, allowing for more targeted content and keyword selection
  2. Utilising regional search trends to identify popular topics and potential content angles
  3. Implementing AI-powered web design and user experience enhancements that cater to local customer preferences
Without Localised AI Strategy With Localised AI Strategy
Generic keywords with high competition Region-specific keywords with less competition
Untailored content and visuals Customised content and visuals that resonate with the local audience
Lower ranking in local SERPs (Search Engine Results Pages) Higher ranking in local SERPs due to targeting localised keywords and content

By capitalising on the expertise of AI specialists in Kapiti and adapting your SEO methods to a granular level, your business can reap remarkable benefits, from increased online exposure to enhanced customer engagement and loyalty. Stay ahead of your competitors by partnering with local AI experts and harnessing the full potential of AI-driven SEO tactics in Kapiti.

Measuring Success with AI-Based SEO Strategies

As you begin to integrate AI-based SEO strategies into your digital marketing efforts, it’s essential to understand how to measure their effectiveness accurately. By focusing on relevant metrics and KPIs, you can gain a comprehensive picture of your website’s performance and make data-driven decisions to optimise your SEO further. In this section, we will delve into the key performance indicators that showcase the success of AI-driven SEO tools and strategies.

While traditional SEO metrics such as rankings, organic traffic, and backlinks remain essential elements to consider, AI has introduced new metrics that focus on user engagement and content relevance. Observing these metrics allows you to gain deeper insights into data and fine-tune your SEO strategies.

  1. User Engagement Metrics: User engagement is a critical component of SEO success, as it demonstrates user satisfaction and is an indirect ranking factor. Key metrics to monitor include:
  • Time on site
  • Bounce rate
  • Pages per session
  • Conversion rate
  • Content Relevance Metrics: AI-driven SEO tools can help you understand how relevant and useful your content is to your target audience, leading to higher search engine rankings. Consider these essential content relevance indicators:
  • Click-through rate (CTR)
  • Long-tail keyword ranking
  • Semantic relevance
  • Social engagement

Beyond these metrics, it’s important to note that AI-centric tools can provide in-depth analysis of your SEO performance, enabling you to identify trends, opportunities, and areas needing improvement. By leveraging these insights, you can continually refine your SEO to achieve better results.

AI-based SEO strategies are transforming the landscape of digital marketing, making it crucial for businesses to adapt and innovate to remain competitive. The key to success lies in measuring and understanding the effectiveness of these AI-driven techniques, allowing you to unlock your website’s full potential.

In conclusion, monitoring the correct metrics while utilising AI-driven SEO tools enables you to make well-informed decisions, further optimising your website’s search engine rankings and overall visibility. Stay ahead of the competition by keeping a close eye on user engagement and content relevance, and embrace the far-reaching capabilities of artificial intelligence in search engine optimisation.

Time to Embrace AI for SEO and Optimise Your Website

As we’ve explored in this article, leveraging AI in search engine optimisation is key to unlocking your website’s full potential. The many advantages of AI for SEO range from enhanced keyword research and automation, to localisation and personalisation, all of which contribute significantly to optimising websites with AI.

With the help of AI-driven strategies, you can stay ahead of the competition and ensure your website’s visibility in a constantly evolving digital landscape. Whether it’s through utilising sophisticated keyword research or implementing AI-optimised content, you can redefine your SEO practices and achieve remarkable results, catered to both search engine algorithms and the users themselves.

Don’t hesitate to integrate AI solutions into your SEO strategy and experience the transformative potential this technology offers. By embracing AI in SEO, you’re taking a step towards a more innovative and effective approach in improving your website’s rankings, user experience, and overall presence online. Your users are waiting – it’s time to make the most of the AI-enabled future of search engine optimisation so reach to your local AI experts in Kapiti and we’ll help to realise your digital ambitions.

 

Embracing-AI-for-SEO-Success

FAQ

How does AI enhance the SEO process?

Artificial intelligence improves the SEO process by offering more precise data analysis, automating repetitive tasks, refining content strategies, and enabling a more nuanced and adaptive approach by understanding search intent and behavioural patterns.

How can I incorporate AI into my current SEO strategy?

To incorporate AI into your SEO strategy, consult AI experts like those in Paraparaumu, who can offer local insights and advanced AI knowledge. Additionally, adopt AI-driven SEO tools for content creation, keyword research, technical SEO audits, and more.

What benefits can machine learning bring to SEO algorithms?

Machine learning enhances SEO algorithms by learning from vast amounts of data to predict trends, personalise content, and identify upcoming SEO opportunities, effectively improving the efficiency and effectiveness of search engine optimisation.

How does AI change keyword research?

Artificial intelligence revolutionises keyword research by analyzing contextually rich and semantically relevant keywords, going beyond traditional keyword planning. This leads to content that resonates better with both search engines and users, resulting in higher rankings on SERPs (search engine results pages).

Can AI help optimise my website?

AI can significantly optimise your website by improving site structure, enhancing user experience, and personalising content in real-time. Specific techniques include AI-powered content recommendations, image recognition for better visual content, and chatbots that improve engagement.

What are some AI-driven SEO tools I should consider using?

Some cutting-edge AI SEO tools include content creation assistants, technical SEO audit tools, and AI-generated keyword suggestion tools. Incorporating these AI solutions into your current SEO process can improve efficiency and optimization.

How can localising AI strategies benefit my business?

Localising AI strategies, such as employing AI specialists in Kapiti, can offer tailored content and insights based on geo-specific data and local audiences. This focused approach helps businesses tap into the local market with precision and uncover unique local opportunities.

How do I measure the success of my AI-based SEO strategies?

Measure the success of AI-based SEO strategies by tracking traditional SEO metrics like rankings and organic traffic, as well as newer AI-centric metrics like user engagement and content relevance. Using AI tools also gives you deeper insights into your data, helping to fine-tune your strategies for better outcomes.

Read More

Kapiti Food Fair 2023 – We are Silver Sponsors!

We are excited to announce our Silver sponsorship of the Kāpiti Food Fair 2023!

As passionate supporters of local events, partnering with the Kāpiti Food Fair aligns perfectly with our values and goals. This wonderful local event celebrates the region’s diverse culinary offerings, locally sourced produce, and vibrant community spirit. We aim to support the growth and success of all businesses involved and are eager to help local food vendors and exhibitors maximise their online visibility, attract new customers, and ultimately boost their sales.

live music in kapiti 2023

Nestled in the heart of Paraparaumu on the Kāpiti Coast, a picturesque coastal town in New Zealand. The Kapiti Food Fair has become a highlight on the region’s culinary calendar. Showcasing the finest local food producers, artisanal crafts, and live entertainment. This event is a feast for all the senses!

When you step into the grounds, the vibrant energy in the air is palpable. Stalls filled with delectable treats are strategically spaced out, allowing you to meander through the lanes, sampling the diverse offerings at your own leisure. From organic fruit and vegetables to mouthwatering cheeses and succulent meats, the fair truly offers something for every taste bud.

Kapiti Food Fair local events in paraparaumu

One of the standout features of the Kāpiti Food Fair is the focus on locally sourced produce. The Kāpiti Coast is blessed with fertile soil and a mild climate, making it a haven for farmers and growers. As you walk past the vendors, the delicious aromas wafting through the air are a testament to the freshness and quality of all the local produce.

But it’s not just about food at the Kāpiti Food Fair. With a wide range of artisans showcasing their crafts, you can also discover unique handcrafted items. From beautiful pottery to handmade jewelry and clothing, there is an abundance of treasures waiting to be discovered for the whole family.

Kapiti Food Fair Cheese vendors
Let’s not forget the live entertainment that fills the grounds throughout the day though. Local musicians and performers take to the stages, creating an upbeat and lively atmosphere. The talented artists add an extra layer of enjoyment to the already fun and family friendly experience.

As the day progresses and the sun sets on the picturesque Kāpiti Coast, a whole new experience awaits attendees. Enter The Night Gig, a seperate ticketed event. The evening concert that brings the fair to a crescendo. Headlined by the incredibly talented Tami Neilson, this event is a must-attend for all music lovers in Wellington.

craft beer event in wellington
Tami Neilson, a celebrated New Zealand artist with a soulful voice that can mesmerize the crowds, is known for her captivating stage presence. Her blend of country, soul, and rockabilly tunes will have your toes tapping and hips swaying.

The Night Gig provides the perfect opportunity to wind down after a day of indulgence at the Kāpiti Food Fair. Picture yourself sipping a glass of locally produced wine or craft beer while enjoying Tami Neilson’s enchanting performance under the starlit sky on a warm summers evening. It truly is a magical experience that combines the best of music, food, and community spirit.

Kapiti Food Fair Event 2023 Tami Neilson
The Kāpiti Food Fair and The Night Gig offer not just a day and night of extraordinary experiences but also a chance to support local businesses and celebrate the vibrant Kāpiti community. VIEWFULE, with its expertise in boosting online visibility and reaching new customers, is thrilled to partner with this event.

We believe that local businesses are the backbone of any community. We are committed to helping the vendors and exhibitors at the Kāpiti Food Fair maximise their online presence, connect with a broader audience, and ultimately thrive in an increasingly digital world. So mark your calendars for the next Kāpiti Food Fair and The Night Gig on 2 December 2023. Whether you savour the tantalising food offerings, revel in the live entertainment, or simply immerse yourself in the vibrant community spirit, this event promises to satisfy your senses and leave you with cherished memories.

Make sure to secure your tickets today for the Kāpiti Food Fair: https://events.humanitix.com/kapiti-food-fair-2023
For the Night Gig presented by Kāpiti Food Fair, book your tickets here: https://events.humanitix.com/kapiti-food-fair-night-gig-2023

All imagery in this post is courtesy of Kapiti Food Fair.

Read More

Boost Your Website Engagement with Google Web Stories

In today’s fast-paced digital world, it’s more important than ever to capture the attention of your website visitors and keep them engaged. One of the most effective ways to do this is through Google Web Stories. These immersive and visually stunning stories are an innovative way to tell your brand’s story and keep your audience engaged with your website. 

Visually immersive story-telling that’s fully mobile optimised.

With the rise of Instagram and Snapchat stories, it’s clear that users prefer visual content over long-form text. In this article, we’ll explore the benefits of using Google Web Stories, how they can help boost your website engagement and provide you with some helpful tips to get started. If you want to take your website engagement to the next level, keep reading to find out why you need to start using Google Web Stories now!

Benefits of using Google Web Stories
Here are our Top 5 reasons you should consider boosting your website engagement with Google Web Stories:

  1. What are Google Web Stories?

  2. The benefits of using Google Web Stories

  3. Leveraging the power of mobile-first storytelling

  4. Best practices for optimising your Web Stories for maximum engagement

  5. Tracking and measuring the success of your Web Stories

 


What are Google Web Stories?

boost your website engagement with amp stories for mobile
In today’s fast-paced digital world, website engagement is crucial for the success of any online business. With attention spans shrinking and information overload becoming the norm, capturing and retaining user attention has become more challenging than ever. That’s where Google Web Stories come in.

Google Web Stories, also known as AMP Stories, are a visually appealing and immersive way to deliver content to users. Similar to the popular Stories format on social media platforms like Instagram and Snapchat, Google Web Stories offer a unique and interactive experience for website visitors.


Google Web Stories are similar to the popular stories format on Instagram

These bite-sized visual narratives combine captivating images, short videos, animations, and text to create a compelling storytelling experience. Users can swipe through the Stories, engaging with the content in a seamless and intuitive manner. With Web Stories, you can capture your audience’s attention and deliver your message effectively in a format that is familiar and engaging.

But why should you start using Google Web Stories now? The answer lies in the power of visual storytelling. Research has shown that people are more likely to remember information when it is presented in a visual format. Web Stories provide an opportunity to convey your brand message in a memorable and impactful way.


Boost your Search Engine Rank with Google Web Stores

Moreover, Google has integrated Web Stories into its search engine results pages (SERPs), giving them increased visibility and reach. This means that your Web Stories can appear in Google search results, attracting organic traffic and potential customers to your website.

Additionally, Web Stories are designed to be mobile-friendly, catering to the growing number of users accessing the internet on their smartphones. With a responsive design and fast-loading capabilities, Web Stories ensure a seamless user experience for mobile users, further enhancing engagement and reducing bounce rates.

The benefits of using Google Web Stories

boost your website engagement with amp stories


Using Google Web Stories for your website can bring many benefits that can significantly boost your website engagement.
Here are some key advantages of incorporating Google Web Stories into your digital strategy:

1. Enhanced User Experience: Google Web Stories provide a visually immersive and interactive experience for your website visitors. With their visually appealing and bite-sized format, Web Stories captivate users’ attention and keep them engaged. Users can swipe through the stories, tap to reveal more information, and even interact with embedded links, creating a dynamic and enjoyable browsing experience.

2. Increased Visibility on Google: Google has integrated Web Stories into its search results, news feed, and Discover feature, making them highly visible to users. By leveraging Web Stories, you can tap into Google’s vast user base and increase the chances of your content being discovered. This increased visibility can drive more organic traffic to your website and help you reach a wider audience.

3. Mobile-Friendly Format: Web Stories are specifically designed for mobile devices, catering to the increasing number of users accessing the internet through their smartphones. With their vertical orientation and full-screen display, Web Stories provide a seamless and optimised experience for mobile users, ensuring that your content looks and performs its best on smartphones and tablets.

4. Improved Engagement and Lower Bounce Rate: Web Stories have proven to be highly engaging, encouraging users to spend more time on your website. The visual nature of Web Stories, combined with their interactive elements, entices users to explore the content further, leading to increased dwell time. Longer dwell times positively impact your website’s metrics, such as bounce rate and session duration, which can be valuable for SEO and overall user engagement.

5. Easy Creation and Sharing: Google Web Stories can be created using various tools and platforms, making it accessible to content creators of all skill levels. Moreover, Web Stories are highly shareable, allowing users to easily share your stories across different social media platforms, amplifying their reach and potentially attracting new visitors to your website.

Incorporating Google Web Stories into your website strategy can provide a fresh and engaging way to connect with your audience, increase visibility, and ultimately boost your website engagement.

Leveraging the power of mobile-first storytelling

Google Web Stories Best Practices in Design


In today’s digital landscape, mobile devices have become the primary means through which people consume content.
With the attention span of users shrinking, it is crucial for businesses to captivate their audience quickly and effectively. This is where the power of mobile-first storytelling comes into play, and Google Web Stories can be a game-changer for your website engagement.

Google Web Stories are immersive, full-screen experiences that allow you to present your content in a visually appealing and interactive format. They are designed to be easily consumable on mobile devices, with a swipe-up feature that enables users to navigate through the story seamlessly. By leveraging the power of storytelling, you can create a compelling narrative that engages your audience and keeps them hooked.


Keep your audience hooked with an immersive story on their mobile device


With Google Web Stories, you can showcase your products or services in a visually stunning way, incorporating images, videos, and text to tell a captivating story. Whether you want to highlight a new product launch, share a behind-the-scenes look at your business, or provide valuable tips and insights, Web Stories offer endless possibilities for creative storytelling.

One of the key advantages of Web Stories is their discoverability. By publishing your stories on your website, they can be indexed by Google and appear in relevant search results. This means that you have the potential to reach a wider audience and drive more traffic to your website. Additionally, Web Stories can be shared across various platforms, including social media, further increasing your brand visibility and engagement.


Ranked by Google almost immediately and drives web traffic


By embracing the power of mobile-first storytelling through Google Web Stories, you can create a more dynamic and engaging user experience. With their visually appealing format, seamless navigation, and discoverability, Web Stories have the potential to boost your website engagement and leave a lasting impression on your audience. So, don’t wait any longer – start using Google Web Stories now and unlock the full potential of storytelling in the digital realm.

Best practices for optimising your Web Stories for maximum engagement

why should I create a google web story
When it comes to optimising your Web Stories for maximum engagement, there are several best practices you should keep in mind. These practices will not only help increase your website engagement but also ensure that your Web Stories captivate and resonate with your audience.

Firstly, focus on creating visually stunning and compelling visuals for your Web Stories. Use high-resolution images, videos, and graphics that are relevant to your content. Incorporate eye-catching animations, transitions, and effects to make your stories visually appealing and dynamic.


High resolution content and eye-catching animations are the secret


Next, keep your Web Stories concise and to the point. Remember, Web Stories are meant to be bite-sized pieces of content that can be consumed quickly. Stick to a single idea or theme per story, and use short, snappy captions or text overlays to convey your message effectively.

Additionally, make sure to optimise your Web Stories for mobile viewing. Most users access Web Stories on their smartphones, so it’s crucial to ensure that your stories are mobile-friendly and load quickly. Compress your images and videos, and optimise your story’s layout for smaller screens to provide a seamless and enjoyable viewing experience.


Resize images to 720p and compress them for smaller file sizes and faster loading


Furthermore, leverage interactive elements within your Web Stories to boost engagement. Incorporate polls, quizzes, and swipe-up features to encourage user interaction and participation. This not only makes your stories more engaging but also allows you to gather valuable insights from your audience.

Lastly, promote your Web Stories across various channels. Share them on your website, social media platforms, and email newsletters to reach a wider audience. Encourage your followers to share your stories as well, increasing their visibility and potential reach.

By following these best practices, you can optimise your Web Stories for maximum engagement and effectively drive traffic to your website. Embrace this immersive storytelling format and watch as your website engagement skyrockets!

Tracking and measuring the success of your Web Stories

Google Web Stories Analytics Tracking 
Tracking and measuring the success of your Web Stories is crucial to understand their impact and optimise your engagement strategy. Thankfully, Google provides robust analytics tools that can help you gain valuable insights into the performance of your Web Stories.

One of the primary tools at your disposal is Google Analytics. By integrating Google Analytics with your website and Web Stories, you can track various metrics such as the number of views, clicks, and conversions generated by your stories. This data can give you a comprehensive overview of how well your Web Stories are resonating with your target audience.


Google Analytics is vital to measure the success of your Google Web Stories


Additionally, Google Search Console is another valuable tool for tracking the performance of your Web Stories. It provides important data on impressions, clicks, and rankings of your stories in Google search results.

By monitoring these metrics, you can identify which stories are driving the most traffic to your website and optimize your content accordingly. Moreover, don’t overlook the importance of user feedback. Encourage your audience to leave comments, share their thoughts, and provide feedback on your Web Stories. This qualitative data can provide valuable insights into how your stories are being perceived and help you make necessary improvements.


Asking your audience to interact, leave comments and share is essential


Regularly reviewing and analysing the data from these tracking tools will enable you to identify trends, understand user behaviour, and refine your Web Stories to maximise engagement. By continuously measuring the success of your Web Stories, you can adapt your storytelling approach, optimize your content, and ensure that you’re consistently delivering captivating and impactful experiences to your audience.

Your next steps.

At VIEWFULE, we believe that if you’re looking to boost your website engagement and captivate your audience in a visually appealing and interactive way, Google Web Stories is the perfect tool for you. By leveraging the power of these immersive, short-form content experiences, you can create a unique and engaging storytelling experience for your audience. When you combine them with the power of Analytics and monitor user engagement, you gain a three dimensional perspective on what’s working and what isn’t so you can build back stronger. So reach our for your FREE consultation and we’ll talk through Google Web Stories so they can boost website traffic and engagement so you start maximising your Brands potential today.

Domain Mega Sale

HostArmada - Affordable Cloud SSD Web Hosting

Read More

Mobile Apps – Top 5 Reasons To Develop a Mobile App For Your Business

Mobile Apps are becoming more and more popular every year. Today, there are over 3.8 Billion smartphone users globally. With 75% of them spending at least two hours per day browsing mobile apps.

The mobile app industry makes billions of dollars in revenue every year, with apps increasingly becoming a consumers favourite way to interact with businesses. Wouldn’t it be incredible if these prospects could have your Brand virtually in their pocket too?

According to app revenue statistics, the income from mobile apps will be close to $950 billion US Dollars in 2023. This primarily comes from in-app advertising and paid downloads and the reason why most businesses are now getting their own dedicated mobile app to win more customers. If they get it right, they know the returns could dramatically boost their bottom line. 

Future-proof your business in a world gone mobile.


Beyond using a mobile app to deliver goods and services, you can use an app to do so much more – such as learn more about your customers, or communicate more effectively with them.

From engaging more deeply with your customers to spreading brand awareness, you can achieve a lot from having a mobile app for your business. Which is why so many achieve high success rates when they invest in one. Over 65% of businesses, either have a mobile app or are considering it.

Read on as we dive in to more reasons why investing in a mobile app is wise decision for many small and medium sized businesses.

Develop a Mobile App
Here are our Top 5 reasons you should consider developing a mobile app for your business:

  1. Affordable Mobile Apps with Google Flutter

  2. Improve Customer Loyalty with a Mobile App

  3. Mobile Apps Boost your Marketing efforts

  4. Monitor Customer Relationships with a Mobile App 

  5. Mobile Apps help Gain a Competitive Edge

Affordable Mobile Apps with Google Flutter


Affordable Mobile Apps with Google Flutter
Long gone are the days of lengthy development times and large expensive teams. Thanks to the creation of what are called ‘cross-platform mobile app development frameworks’, one single developer could create a turn-key mobile app for your business in only a few short months. Sometimes even less if the brief is clear from day one and the requirements are straightforward.

This translates into considerably lower app development costs for your business and a faster delivery. Make no mistake, cross-platform mobile app development frameworks are a game changer and here’s why.

Back in the day, most mobile applications would cost upwards of $1million dollars to develop in what is known as ‘pure native’. That means building apps for a specific operating system, such as iOS or Android, in the programming languages Objective-C or Swift.


Mobile apps, traditionally, cost so much because of the limited availability and rates of Developers.


Historically, the average hourly rate of a mobile app developer in New Zealand was $130, but this could balloon to well over $300 per hour if they were highly skilled. Because mobile app developers were in such hot demand, they were often hard to find.

When you combine this situation with the realisation that in order to deliver a complex mobile app – within a year – and let’s be honest, the faster you achieve it the better; you would need a room full of developers earning that wage to deliver it in ‘pure native’. Suddenly the full gravity of those costs is realised.

Realistically, you were looking at between $15-20k per week in development costs alone. Never mind the ongoing management costs and your business costs. But with few alternative options to bring those costs down, if you wanted a mobile app then this was the only way to go at the time. This all meant that apps were reserved only for businesses with deep pockets. Or at the very least, access to a wealthy investor willing to shoulder the costs. 

But a lot has changed since then and for the better.

Google Flutter is a faster, cheaper and simpler way to develop a mobile app.


The industry knew that cost was the single biggest reason why small and medium sized businesses (SMBs) would not invest in a mobile application. So, Google led the way and re-invented how it’s done to drive those costs down and make mobile apps affordable to the masses.

Google Flutter was the product of this initiative and it was released in 2015 to much fanfare. For starters, apps developed in Google Flutter routinely cost up to 40% less than in ‘pure native’. In some cases, as much as 80%.

One of the many ways it re-wrote the rule book, was in the programming language it uses. Google realised no existing programming language could achieve their goals. So what did they do? Invented an entirely new programming language that could.

That language is called DART, and thanks to it, Google Flutter is able streamline the entire development process and make it much faster and simpler.

A number of key ways it achieves this is by…

  • Developing on just one code base, rather than two individual code bases – one for Android and one for iOS – this dramatically simplifies the process and means less developers are required.
  • When the app is ready to release, the app is compiled for both Android and iOS at the same time. 
  • Updates and bug fixes are so much easier to investigate and fix resulting in the ongoing costs of an app being so much less.
  • The UI is fully flexible and responsive immediately, it’s borderline impossible to develop an app that looks bad with Google Flutter.

It is all thanks to Google Flutter, mobile applications are now in the realm of affordable for small and medium sized businesses (SMBs) which is why we actively promote it with all our clients.

Improve Customer Loyalty with a Mobile App


iOS & Android Mobile App Development Kapiti Coast
As every successful business knows, customer loyalty is everything.

Businesses that compete in highly competitive markets must put in the extra hours to earn customer loyalty. They could greatly benefit from mobile apps since they boost referral rates and prospects for repeat business. They can also increase the adoption rates for new products and services too.

Mobile apps make it easy for SMBs and their customers to communicate. Any communication channel that removes barriers between the customer and the business is always desirable and apps achieve this exceptionally well with slick and easy to reach methods of communication.

Mobile apps remove customer barriers and make communication easier.


Convenient communication encourages ongoing engagement, enabling organisations to track customer habits and improve their marketing tactics over time. In this sense, low-cost mobile apps actually help to raise customer satisfaction levels.

A company can better predict both short-term and long-term growth when its client base is loyal. Businesses can fine-tune their offerings and provide products and services that their customers actually want, rather than what they think they want, with the help of enhanced forecasting.

Businesses often increase client loyalty through loyalty card programs. Which customers can sign up for, manage and redeem all within the app. Loyalty programs are really effective at attracting repeat business whilst helping to lower your customer acquisition costs and it’s thanks to mobile apps they can be delivered very effectively.

Mobile Apps Boost your Marketing efforts


Mobile Apps Boost your Marketing efforts

It would be hard not to, given your business is virtually in their pocket 24/7.

The aim of marketing is to help businesses communicate with new and existing customers about new products and services. Mobile apps enhance marketing and promotional activities in vast number of ways.

One key way is because apps require prospects to actively seek out and install them. In the process, creating a direct marketing channel between themselves and the business.


Mobile apps often attract valuable leads into a businesses sphere which, may not have otherwise occurred.


There is a perception amongst many consumers that a business with a mobile app is seen as modern and serious about building relationships.

This results in the mere presence of an app, essentially, marketing itself and by extension your business. This is especially true of millennials, as statistics show that 21% open an app more than 50 times per day. If your target audience is within that demographic, that is money on the table pure and simple.

Once the app is installed, marketing teams can then monitor app adoption rates and app usage whilst employing promotional strategies to target specific users based on their actions within the app or perhaps even a specific customer demographic (such as millennials).

Mobile apps offer so many different ways to market to customers that are highly personalised and this often results in increased conversions. Very few marketing channels can personalise the customer experience to this degree. When we start talking about complimenting your mobile app to your existing multichannel or perhaps even omnichannel marketing strategies, suddenly that relationship elevates to a whole new deeply immersive level.

Don’t gamble with your marketing budget, mobile apps make your spend more efficient.


Another powerful method that companies use to market with inside a mobile app is Push Notifications. They are used to keep a customer or prospect constantly ‘in touch’ with the latest news, products, services and promotions amongst others.

This keeps them constantly engaged with a Brand and is incredibly effective because it’s personal and tailoured especially for them. This is why push notifications have a 60% open rate, well above the open rate of email marketing at 21% in of 2022 according to Mailchimp.

Advertising on a mobile app requires less capital than traditional methods, such as radio, TV or leaflet drops, which can benefit SMBs with smaller budgets. It’s an excellent means to launch a new marketing campaign too as you can quickly launch, control and adapt to it’s needs in real-time. An app really is a ‘better bang for your marketing buck’ in most cases.

Monitor Customer Relationships with a Mobile App 

Mobile Apps Boost your Marketing efforts
Customer experiences are ever evolving and it’s vital you keep ahead of the game.

A mobile app provides you with many ways to get ahead. Apps collect a vast amount of analytical information, this is useful data that you can further analyse to improve and refine your customer relationships.

For example, from in-app analytics you can learn exactly which products your customers are buying the most and when they buy them. In addition to how much time they spend on the app itself and what time of day they prefer to use it.

You can quickly see which products or services are the least popular too, even down to the demographic level, so you can get ahead and turn things around. All of this data is available in real-time from a web based dashboard, it really couldn’t be easier to access and monitor.


Businesses cannot rely upon a ‘rule book’ for the type of experiences an end user would be attracted to and engage with.


Experiences have evolved considerably in recent years. Even trying to implement some recent trends would likely be fruitless as it would be using out-dated, old information that, at best, would only equal you to the competition for a short time.

An enriching experience is what all businesses should aspire towards, not adhering to short-term trends. You want to aim to sculpt an experience that your target audience will love. Just liking something isn’t enough, you need to evoke strong emotions within your prospects so they build trust with your Brand and want to spend their hard earned money with you regularly.

But attaining this goal greatly depends on the comfort and ease with which your customers can access your services and the efficiency in which their purchases are fulfilled.

A mobile app is streamlined to a customers basic needs and provides a superior user experience than any website ever could, or other digital mediums. Since it is convenient and seamless, mobile apps are considered to be a highly accessible and preferred option to use.

Mobile Apps help Gain a Competitive Edge


Mobile Apps help Gain a Competitive Edge
Few companies take full advantage of their digital potential. Their websites, social media let alone their mobile apps.

Some companies don’t even have a website. As of 2023, only 71% of businesses globally have a website. Why is this? Research shows that it’s often due them not seeing the value and consider them an unnecessary cost and effort. It’s a big oversight.

Statistics show that 88% of consumers who search for a type of business on a mobile device call or go to that business within 24 hours. Without a strong digital footprint that serves to build trust and encourage customer engagement; these business are at worst haemorrhaging money and at best losing revenue.

The good news though, is that you can come out on top knowing this information. You don’t need to be another statistic.

Affordable Mobile Apps are finally here – fortune favours the brave so take the leap!


When it comes to mobile apps, competition is still low and as a result, businesses should take full advantage before their competitors take the leap first.

If you aim to be among the first to offer a mobile app in your region as a marketing and sales tool, you can confidently strengthen your market position for the future. Consider yourself ‘future ready’ in a world gone mobile.

In todays highly competitive world, it is essential to embrace as many opportunities as you can to inform prospects about your Brand and increase its recognition. Mobile apps go a long way to achieve this goal and, are more often than not, one of the best investment decisions you could make for your business.

Your next steps.


At VIEWFULE, we see in all the global statistics there is no doubt the future is a mobile one with one statistic in particular standing out – 49% of people open an app more than 11 times per day. That app could be yours, and the exciting take away from this article is that the cost to develop a mobile app for your business has dropped significantly in recent years so it’s now affordable. Thanks to Google Flutter, your business could have it’s very own mobile app in only a month or two. So reach our for your FREE consultation and we’ll talk through your needs to see if a mobile app is suitable for your business to start maximising your Brands potential today.



Domain Mega Sale

HostArmada - Affordable Cloud SSD Web Hosting

Read More

SSL Certificates – What Is An SSL Certificate And Why Should I Buy One?

Have you ever noticed that some website addresses start with ‘http://’ while others start with ‘https://’?

Perhaps you saw that extra ‘s’ when you were browsing an online shop, logged in to your internet banking or perhaps when booking a doctors appointment.

But where did that extra ‘s’ come from, and what exactly does it mean?

An SSL certificate is a digital certificate that authenticates a website’s identity and enables an encrypted connection.


In plain language, that extra ‘s’ means your connection to that website is secure. Any data you enter is safely shared with that website.

The technology that powers that little ‘s’ is called SSL, which stands for ‘Secure Sockets Layer’. Read on to learn how SSL works, how it forms a part of your cybersecurity strategy and how you can buy an SSL Certificate to keep your website safe.

Want to learn more about SSL and why it’s so important? Check out our Top 5 tips below:


  1. What is an SSL Certificate?

  2. How can I tell if my website is protected by an SSL Certificate?

  3. Why should I buy an SSL Certificate?

  4. What are the different types of SSL Certificates?

  5. Where do I buy an SSL Certificate for my website?

As a consumer, you always want to see ‘https://’ when visiting websites that involve sharing your sensitive information. This could be your credit card details or address information perhaps. Likewise; as a business owner, you will want to make sure you have an SSL Certificate to help keep your website safe and secure.

1. What is an SSL Certificate?

 

What is an SSL Certificate

An SSL certificate works by creating an encrypted connection between you and the website to establish trust.

One of the most important elements of online business is creating a trusted environment where website visitors and customers alike feel confident in making purchases. 

An SSL (secure sockets layer) certificate creates a foundation of trust by verifying the identity of a website and securing a connection between the web page and the web browser. If you operate an e-Commerce website and are asking your customers to input sensitive information such as their credit card number, or collect other identifiable information, an SSL certificate ensures that information transmitted to and from your website is encrypted. 

SSL Certificates form the cornerstone of modern cyber security strategies because they greatly help to reduce hacks on a businesses website.

Gartner predicts an increase of 45% in cyber-attacks by the end of 2025.


In order to assure website visitors that their connection is safe and secure, web browsers such as Google Chrome, provide visual cues which are often called EV indicators.

These indicators can be anything from a green padlock to a branded URL bar, regardless of the method – they can all be seen easily which should make you feel more confident you’re shopping in a safe place.

You can tell that a website has an SSL certificate installed when HTTPS (Hypertext Transfer Protocol Secure) appears in front of the URL (i.e https://viewfule.com/news). On the other hand, if a website does not encrypt its data you will see a warning sign and the words ‘not secure’.

So, what does an SSL certificate look like?


If you click on the small padlock that appears next to any website with HTTPS in front of the URL, you’ll be able to view the information about its SSL certificate.

ssl padlock url
You’ll see the name of the certificate holder, the issuer and the validity period. All SSL certificates expire eventually and require renewal.

An SSL certificate contains many details about the issuer of the certificate, a copy of the issuer’s public key and a digital signature of the certificate issuer. Here is what our SSL certificate looks like:

what does an ssl certificate look like


2. How can I tell if my website is protected by an SSL Certificate?

 

ssl certificate checker
Head over to Qualys SSL Labs and perform a free SSL Server Test on your website. 
It will take a few minutes to complete, but once it’s done, it’ll provide you with a wealth of information on the security status of your website.

It will grade your website from A+ to F and as you can see from the test performed on our website above – it checks a lot more that just your website. They interrogate the quality of the SSL certificate and the secure protocols your web server supports too, amongst others.

The Qualys SSL Labs test is one of the best cybersecurity tools in the world – and it’s 100% free.


This is a comprehensive website security assessment which is why it’s one of the best in the world. Trust what it says. Rarely do 100% free tools come along that are worth their weight in gold, but this one truly is.

Not all website security is created equal, far from it in fact, and SSL certificates are no exception. There are strong ones and weak ones, this free checker by Qualys is superb at rooting out the weak ones that are likely to cost you in the long-term so we encourage you to act upon it’s advice. Speaking of weak certificates, we strongly recommend against using the free ‘Let’s Encrypt’ SSL Certificates, they do practically nothing to improve your website’s security posture and certainly won’t help you financially recover in the case of a hack.

The last thing you want is to believe your website is secure, to then end up being hacked because a weak SSL certificate was chosen that wasn’t suitable for your use case – ask yourself this question, is it worth the risk? We’re only talking a few extra dollars here.

If your website has a grade lower than B, please do reach out to us so we can help restore the security of your website. It’s a fast and affordable service we offer clients world-wide.

3. Why should I buy an SSL Certificate?

 

why should I buy an ssl certificate
If you own a basic website, you should have an SSL certificate but it’s not essential.
In the spirit of full disclosure, your website will work perfectly fine without one. But if you are mindful of cybersecurity and the ever present threat of hacks, you really ought to invest in one.

However, if you are running an e-Commerce website or anything that involves asking users to login with a username and password, or are collecting sensitive information such as credit card numbers, address details or financial accounts – you absolutely need an SSL certificate to ensure the transmission of the data is safe and secure. Ask yourself this question, how would you feel if the situation were reversed?

Improve your cybersecurity posture with an SSL certificate – this means less chance of a hack.


The total number of attacks, per company, increased from 206 to 270 year over year in 2021. Which is an increase of over 30% – an SSL Certificate helps to increase your website security so you don’t fall victim to an attack. As these threats are very real and increasing, adding additional layers of security is a wise move.

Many website owners choose to have an SSL certificate even if they are not collecting sensitive information (such as credit card numbers) because they don’t want to be perceived as not keeping up with the times. So many websites embrace SSL these days – over 1.8 million SSL certificates have been issued as of 2021 – and so your decision goes a long way to reassure nervous buyers you are a trustworthy company and keeping up with modern trends.

Another major perk of SSL certificates are the warranties. Some come bundled with a form of insurance should the worst happen and an SSL failure was deemed the culprit. You might be able to claim anywhere from $500k right up to $3million to help your company financially recover. For some businesses, this reason alone is worth investing in one.

Boost your search engine rankings with a premium SSL Certificate.


Lastly, Google’s algorithm rewards websites that have them. SSL certificates are directly linked to Search Engine Optimisation, or SEO, so this value-add should not be overlooked. Especially if you are actively investing in your Web SEO. Your website will be given a boost in the search engine results pages (SERPs) if you have strong SSL certificate.

4. What are the different types of SSL Certificates?

 

What are the different types of SSL Certificates
There are three different types of SSL certificate.
They are:

  • Domain Validated (DV)
  • Organization Validation (OV)
  • Extended Validation (EV)

 The one that’s best suited for you will depend on your website and how much security you need:

  • DV SSL is best suited to personal websites or small projects and is the least expensive of the three. A DV SSL Certificate requires that the website owner verify that the domain is registered to the domain owner, this is achieved through the WHOIS database and makes them fast to issue. These are the most popular SSL Certificates with over 80% of the market share.
  • OV SSL is best suited to every day businesses or non-profits, and requires a higher level of verification to attain. As a result of these additional checks, an OV SSL Certificate is considered more secure than a DV SSL Certificate. The certificate issuer verifies the address and location of the owner prior to issue. These are popular certificates and occupy just over 17% of the market share.
  • EV SSL is best for e-Commerce businesses and organisations that exchange financial data (such as Banks and Lenders) as it offers the highest level of protection. In addition, these certificates offer the highest monetary warranties to any website affected by a failure of the SSL. The downside to all this protection however is the cost, they can be 10x more expensive than a DV SSL Certificate which is why they only hold around 2% of the market share. 

It’s probably worth mentioning at this point there are variations of the types of SSL certificates outlined above. Their purpose is to make like easier if you own lots of domains or sub-domains as you only need to buy one SSL certificate and they’re all protected in one go. The variations are known as:

  • Single Domain SSL Certificate (only covers a single domain name and sub-domain).
  • Wildcard SSL Certificate (covers a single domain but an unlimited number of sub-domains, often include warranties).
  • Multi-Domain SSL Certificate (covers all top-level domains you own for your business, such as a ‘.nz’ and ‘.co.nz’ etc, include good warranties).
  • Multi-Domain Wildcard SSL Certificate covers all top-level domains as above and includes unlimited number of sub-domains, include excellent warranties)

To summarise all the information above, if you’re looking for the strongest SSL Certificate on the market for a business that operates many different domain names – consider a Multi-Domain EV Wildcard SSL Certificate.

Likewise, if you’re a small business owner who only needs one to protect their basic one page website and only own one domain name – consider a Single Domain DV SSL Certificate.

Obviously every business is different and ought to be assessed carefully for their cybersecurity needs, but this is a good rule of thumb to follow. 

5. Where do I buy an SSL Certificate for my website?

 

Where do I buy an SSL Certificate for my website?
We highly recommend The SSL Store which is now part of the DigiCert family – a founding name in SSL Certificates.

The SSL Store has over 15 years of SSL & Cybersecurity experience with access to over 110+ products through their online store. They have helped over 200,000 companies around the globe protect their businesses, employees, and customers. 

With credentials that strong, this is why we proudly partner with them and actively encourage our clients to purchase an SSL certificate with them directly.

Within 5 minutes, you will have found and purchased the right SSL certificate for your website. They make the whole process really easy and include instructions how to add them too. Now, that’s one less thing to worry about!

Your next steps.

At VIEWFULE, we intimately understand the world of online security is ever changing. Threats come from all corners of the globe these days and sometimes it can make you feel like you’re not in control. But, SSL certificates are one thing that help empower you and take back control. Your website will be much more secure with one than without. But if the worst does happen and you are hacked, even with an SSL certificate, they can come with warranties ranging from $500k – $3million to help you financially recover and get back on your feet. So if having this reassurance is of interest to you, Reach out for your FREE consultation and we’ll talk through SSL certificates for your business to keep you and your customers online shopping experience safe.

SSL Certificates Leaderboard (728 x 90)

Read More

Digital Marketing – Why is Digital Marketing Important?

Marketing has always been about connecting with your target audience in the right place and at the right time.

Today, that means you need to meet your target audience where they are spending most of their time. The place is on the internet.

Did you know that in 2022, there were more than 4.95 Billion global internet users? This was up from 400 million users in 2021. That is a huge number of people, a huge number of people that could be your customers too – but only if they know about you.

Want to learn more about digital marketing and learn why it’s important? Keep reading.


Digital marketing is an umbrella term for all of your company’s online marketing efforts.

 

Digital marketing is how your target audience will find you online, engage with your Brand, fall in love with what you offer, build trust and ultimately… buy from you.

Let’s dive in to:

  1. What is Digital Marketing?

  2. What are the benefits of Internet Marketing?

  3. Digital Marketing Strategy vs Digital Marketing Plan

  4. How do I write a Digital Marketing Strategy?

  5. How do I write a Digital Marketing Plan?

Read on to learn more about Digital Marketing, what it is and how you can create a digital marketing strategy for your business to reach more customers than you ever thought possible.

1. What is Digital Marketing?

digital marketing agency in paraparaumu
In this digital era, anyone can use technology to promote their business. Create innovative designs and share it on the internet.

Digital marketing is otherwise known as Online Marketing or Internet Marketing. It embraces many traditional marketing techniques but includes some important ‘upgrades’ so they apply effectively in the digital space.

Digital marketing is defined as the use of digital channels or technologies to sell, or promote, a product or service.

So, what does digital marketing consist of? We call them the 9 pillars of digital marketing and they are:

  • Content marketing
  • Email marketing
  • Social media marketing (SMM)
  • Search engine marketing (SEM)
  • Search engine optimisation (SEO)
  • Influencer marketing
  • Mobile marketing
  • Marketing analytics
  • Affiliate marketing

All 9 pillars fall under the umbrella term ‘Digital Marketing’ and come in no particular order – all 9 are equally important these days.

But for a real-life example of these pillars in action… if you are being encouraged to buy something when you’re browsing online, that is the 9 pillars of digital marketing at work.

2. What are the benefits of Internet Marketing?


What are the benefits of Internet Marketing

The number of potential customers or, prospects, you can find online is much larger than you’ll ever be able to attract locally.

We are talking a global audience of 4.95 billion people here, a number that is growing considerably each year. Imagine the possibilities if you opened the doors of your business to that many people.

It could be life changing for you and your family.

By incorporating only 50% of the digital marketing pillars into your digital marketing plan, you will be able to reach a global audience in a way that’s cost-effective, scalable and measurable.


Some of the key benefits of digital marketing include:

  • The ability to interact with your prospects and learn exactly what they are looking for (in otherwords, get to know your customers better!).
  • The ability to reach out to anyone, anywhere, as there are no geographical boundaries in the digital space.
  • Target the right audience at the right time – personalisation is simpler with digital marketing.
  • Communicate with your prospects at every stage of the buying process.
  • Save money by reaching more customers for less.
  • Get to know your audience and drive engagement to create brand loyalty.
  • Gain inspiration from the power of customer loyalty schemes.
  • Track and monitor responses to your marketing efforts easily and quickly.

 

3. Digital Marketing Strategy vs Digital Marketing Plan


Digital Marketing Strategy vs Digital Marketing Plan

Even though marketing professionals often use these two terms interchangeably – Digital Marketing Plans and Digital Marketing Strategies differ from one another.

But do keep in mind that to find success in business online, both are necessary.

The most notable differences between the two are that a digital marketing strategy is something you establish first. Followed by your digital marketing plan which outlines how you’ll accomplish all the goals you’ve defined in the digital marketing strategy.

Here are some other differences between a digital marketing plan and a digital marketing strategy:

  • Definition: The digital marketing strategy is the reason you have digital marketing efforts. This might be because the business needs to earn more to support its growth, or the business requires more brand recognition to secure long-term customers. In contrast, a digital marketing plan is the method by which you’ll deliver your strategy.
  • Purpose: The purpose of a digital marketing strategy is to align your digital marketing goals with the overarching goals of the business. While the purpose of a digital marketing plan is to develop the specific steps you’ll need take to realise your marketing goals.
  • Focus: Another difference between a digital marketing plan and a digital marketing strategy is in what each focuses on. Your digital marketing strategy will include your goals, campaign objectives, target audience, methods of communication and competitor analysis. Comparatively, your digital marketing plan should focus on the implementation method and more tactical steps you plan on taking to achieve the goals you’ve included in the strategy.

Now that we’ve covered the differences between the two, hopefully you’re now clued up on why they’re both important. So next, we’re going to delve into how to write your own digital marketing strategy!

4. How do I write a Digital Marketing Strategy?

How do I create a Digital Marketing Strategy
A strategy gives you direction, this is true in all aspects of running your business. A digital marketing strategy is no different and why it’s often described as a roadmap to grow your business online.

From our experience, many companies without a digital marketing strategy lack clear strategic goals. They often come hand-in-hand and it draws into question whether there is a deeper strategic issue within the business. If you are struggling to find the time, or just don’t know where to start – this guide from HELM can really help put you back on track.

A clearly defined digital marketing strategy provides you with clarity. Without one, it makes it very difficult to allocate resources to specific digital marketing channels and even more difficult to measure whether you’re hitting your targets. Here are three questions to illustrate this point…

  • How much profit did we make?
  • How well did our customers respond?
  • What could we have done better?

Three very easy questions to ask that are, often, very difficult to answer – unless you have written a digital marketing strategy.


So, how do I write a digital marketing strategy?


You can start by writing down answers to these questions:

  • What am I trying to achieve? (state all your goals)
  • Who is my target audience? (age, demographic, location etc)
  • What is the ideal customer persona (e.g a young male professional with an affinity for green living?)
  • Which digital channels are most suitable? (e.g Instagram, Facebook, Google Ads based on market research)
  • What is my maximum budget? (include a small contingency)
  • How many staff do I need to assign?
  • What is the market demand for this product/service?
  • How do I measure and report on the campaign?

Once you have answered all these questions, you will be 90% of the way to have written your digital marketing strategy. Build upon it further by adding questions specific to your niche and goals. Before you know it, you’ll have a digital marketing strategy that you feel confident will drive your business forward. 

Now, let’s focus on the execution of your strategy and that is the digital marketing plan!

5. How do I write a Digital Marketing Plan?

How do I create a Digital Marketing Plan

Firstly, let’s do a quick recap – what is a digital marketing plan? We can then provide you with a template showing you how to create your own.

Remember that digital marketing is achieved through digital marketing channels, embracing the 9 pillars, as outlined above. Therefore a digital marketing plan involves a deliberate decision-making process regarding your digital marketing strategy and decides upon the most appropriate digital channels that will help you fulfill it.

In short, a digital marketing plan is defined as a step-by-step, actionable process that focuses upon delivering the digital marketing strategy. 

Now that you fully understand what a digital marketing plan is, here is a real-life example of one based on a Gantt chart.

What’s really useful about this example is that it is an interactive Gantt based template, most are offline PDF’s which don’t provide you with a great deal of value-add. But with this interactive gantt, you can clearly see step-by-step, how to build your own digital marketing plan with some realistic time frames included for each task too. Super helpful!

Now that you’re fully prepared, it’s time to write your digital marketing plan!

 

Your next steps.


At VIEWFULE, we appreciate that it takes time to develop an effective digital marketing strategy and, in-turn, write an effective digital marketing plan. But if you invest the time to do so, the rewards can be huge and life changing that much is clear… engaging with a market of 4.95 Billion global internet users is no joke. Riches are to be made if you get it right and many companies do each and every day.

Should you need any guidance on writing either one or perhaps just an honest chat on digital marketing for your business. Reach our for your FREE consultation and we’ll talk through digital marketing, from effective digital channels to strategy and plans so you keep ahead of your competitors and gain market share!



Domain Mega Sale

HostArmada - Affordable Cloud SSD Web Hosting

Read More

Search Engine Optimisation (SEO) – How to Get on the First Page of Google Part 1

Search Engine Optimisation, or SEO, is arguably the most important way to drive targeted traffic to your website. This is because SEO leads to improved ranking in the Search Engine Results Pages (SERPs). Every business wants to be on Page 1 of Google, but with only limited places – they can’t all be there.

Read on to learn some effective SEO strategies that can help earn you a coveted spot on Page 1 of Google and start reaping the rewards! 

SEO delivers targeted traffic to your website that you need to succeed online.

Did you know that 68% of online experiences begin with a search engine? That’s a lot of people trying to find something. Perhaps they’re trying to find you. Wouldn’t it be incredible if you got on to Page 1 and were quickly found?

We think so and the numbers speak for themselves – The #1 result is 10x more likely to get a click compared to the 10th. SEO will help to achieve this for your business.

Google Ads, along with other PPC marketing channels such as Facebook advertising, stop delivering the web traffic as soon as the ads stop running. Search engine optimisation solves this problem by providing a steady stream of traffic to your website 24 hours a day, 7 days per week – without all the ongoing cost.

SEO delivers ‘organic traffic’ to your website, it’s promotion that never sleeps.


Promotion that never sleeps and never rests is a dream come true for any business. This is the reason why so many people are desperate to have their websites search engine optimised.

The web traffic just keeps on flowing and it often improves with time as more content is added to your website, Google builds trust with you, and more site visitors come.

This article is Part 1 of a 5 part series written to teach you the art of Search Engine Optimisation, or SEO. We’ll cover the basics, right up to the more lucrative and rarer methods that get results.

Read every article and they will help you to improve your relevancy, target the right audience, and improve your search engine rankings. Get ready as we deep dive the latest techniques in 2023!

Starting with:

  1. Define your SEO Strategy

  2. How to perform Competitor Analysis

  3. How to Identify Keywords

  4. Keywords Do’s & Don’ts

  5. How do I Apply Keywords?

 

1. Define your SEO Strategy


how to define seo strategy
First, let’s explain what an SEO strategy actually is.
We’ll then provide you with some real-world examples so you know exactly how to create your own.

An SEO strategy will help you to achieve your digital marketing goals, this is a fact, so it’s vitally important you have one before you start anything. This is why it’s first on this article.

So, without further ado, what exactly is an SEO strategy?

An SEO strategy is defined as the process of organising a websites content – by topic – to improve the chances of appearing in search results.

Essentially, it’s the process you follow in order to maximise the opportunity to gain organic traffic from search engines, such as Google. This matters because organic traffic is precisely what we are aiming to achieve – your website needs a lot of it to succeed online.

An SEO Strategy will spell out exactly what you need to do – and when.


Being prepared with an ‘oven-ready’ SEO strategy, before you actually start doing or paying for anything, is really important. This is because it helps you stay on track when creating content which means it avoids you wasting time and money.

Instead of just creating what you think people are searching for, your SEO strategy will ensure you only create content that people are actually searching for. 

To save you time, here are some real-world examples of what an SEO strategy actually looks like. They are 100% free to download templates so why not take a look?

They have all been populated with examples of what companies, just like yours, use to define effective SEO strategies. Depending on your industry and goals, naturally SEO strategies can vary, but the core structure and topics often remain the same. 

Setting up a Blog and defining a posting schedule are often part of an SEO Strategy.


So, what topics should you cover in your SEO strategy? In no particular order, let’s start with these proven topics… get ready, there’s a few!

  • Define your Goals (What do you actually want to achieve?)
  • Describe your Customer Persona
  • Perform Competitive Analysis
  • Keyword Research & Implementation Plan
  • Align Content with Search Intent
  • Differentiate Titles to Boost SERP
  • Conversion Tunnel Optimisation with SEO
  • Monitor & Report on your Website Analytics
  • On-Page Technical Analysis
  • Content Strategy (including Video SEO)
  • Off-Page Link Building Strategy
  • Mobile Search Strategy
  • Local SEO Strategy
  • Core Web Vitals

Now you’re armed with real-world examples and topics to start thinking about, you can begin to write your own SEO strategy. Next, we’re going to dive straight in topic three on that list – Competitive Analysis.

2. How to perform Competitor Analysis


seo competitor analysis

SEO competitor analysis, or competitive analysis, involves researching your online competitors
thoroughly in order to understand their target keywords, content strategy and backlink profile (amongst others).

The reason you do this is to incorporate many of the things that are working for them into your own SEO strategy.

This approach is smart because it completely avoids guessing which keywords to target, content to create, or links to build. Instead, by researching your top 5 competitors, you are able to analyse what’s working well for them – and build upon that success.

An SEO competitor analysis can help you answer the burning questions such as:

  • Who actually are my SEO competitors? (Spoiler, it’s unlikely to be who you think)
  • What keywords should I target?
  • What does the competitive landscape look like?
  • What topics should I cover?
  • Where can I find valuable backlinks?

Behind every successful business, are hours of research.

Researching your competitors and answering similar questions is not a new concept. Long before you founded your own company, we bet you walked in to other competing businesses first or at the very least worked for one or two previously.

Reviewed their product offering, investigated their margins, reached out to some suppliers or perhaps even gained some inspiration from their branding too. No one, from the ‘Ma and Pop’ business down the street to the most successful businesses in the world – haven’t thoroughly researched their competitors first and you should be no different.

This is also true in the digital space and precisely why taking a long hard look at your online competitors is vital to fulfilling your SEO strategy. It is for this reason it features on Part 1 of this 5 Part series.

So, how do you research an online business? You use online software!


Two popular platforms right now are Seodity and SEMRush.

These are powerful SEO tools and even with only a 1-month subscription, they will help you to create an effective search engine optimisation strategy. All you need is a domain name to get you started, they handle the rest.

Consider these two companies carefully; we’d recommend choosing the one which better aligns with your goals so do compare the product offering as they do differ a bit.

Whichever one you choose – before you know it, you’ll have gained a vast amount of knowledge on your online competitors and be fully prepared what to do with it that knowledge.

3. How to Identify Keywords

keyword research for google rankings


Keywords are vitally important to any SEO strategy – even in 2023.
Choose the wrong keywords and your website will not rank well in search engines, it’s as simple as that. 

This means all the effort, and expense, would have been for nothing. So, what exactly are keywords?

Keywords are defined as the words or phrases you enter into a search engine, the goal being to find something – a product, service or maybe to answer a question.

Perhaps you are in need of a local florist, the keywords you might use to search for one might be ‘a florist near me’ or perhaps ‘wedding florists in kapiti’.

A keyword does not have to be just one word, it can be many. These are called ‘long-tail keywords’ and are used for one reason – to be very specific what you’re searching for.

Identifying long tail keywords and shorter keywords is vital for your website.

But they need to have search volume too, in other words, people other than you need to be actively searching for them as well – a lot. Ideally, you should aim to choose two or three keywords for each page on your website, different for each page and relevant to the content on it.


Why do keywords matter so much, especially with online marketing?


They matter because placing the right keywords on the right pages of your website can improve your ranking in the search engine results pages (SERPs). And, by doing so, increase your organic traffic.

Once again, this is precisely what you want to achieve with search engine optimisation. Web traffic is the life blood to your website and you need lots of it to gain market share.

Keywords differ in three main areas. These are:

  • Search volume: How many people are searching for a particular keyword.
  • Competitiveness: The Domain Authority (DA) and Page Rank (PR) of the sites currently ranking for a particular keyword.
  • Intent: What the user is looking to find when entering a keyword into a search engine.

By performing keyword research effectively, it helps you determine the best keywords to add to your webpages. They even help shape the content on those pages too so this can help with inspiration should you need it.

Seodity and SEMRush both provide you access to sophisticated keyword research tools. But, so does Google Keyword Planner for free… granted, it does have a steeper learning curve.

Whichever tool you use, they can all reveal the search volumes, competitiveness and the intent of your chosen keywords. So, now you have some keywords in mind, let’s cover the Do’s and Don’ts!

4. Keywords Do’s & Don’ts

keywords for seo dos and donts


Keywords need to be distributed around your entire web page.
Not all grouped up in one place or added too many times on a webpage.  

Too many keywords on one page is a practice known as ‘Keyword Stuffing’ and if you fall foul of it, your website will tumble down the search rankings. We’re talking cliff edge here.

Most SEO experts recommend that your keywords should appear in no more than 2% of your text. For example, if your post or page has 1,000 words, using your primary keyword less than 20 times should be safe.

However, this guideline is largely speculative as Google does not release official advice on what the optimal keyword density is so it’s best to play things safe and be conservative.

Once you have written the text and you’d like to check it for keyword stuffing. You can use this keyword density checker for free as a quick means of verifiying.


If in doubt, play it safe. Reduce your keyword density.

Another important thing to note, is to ensure the keywords are added in context.

Using our florist example from earlier, the following paragraph would be considered keyword safe as it includes the keyword ‘local florist’ in context and not too many times given the character length:

‘We are your local florist based in Paraparaumu delivering Birthday and Wedding flowers to your door, 365 days a year, 7 days a week. Bloomin Good Flowers are the trusted local florists on the Kapiti Coast for over 35 years’.  

One last thing to mention is that keywords change.

What is being searched for this month might not be next month, people’s search habits change regularly and nothing stays the same for very long.

So, it’s really important that you remember to keep up-to-date on your keyword research to keep the web traffic flowing.

We recommend, for most businesses, checking at least every 3-6 months. Some less competitive industries and regions may get away with performing it annually, but keeping on top of them either way is important to your success online – so don’t neglect it.

We offer some of our clients ‘real-time’ rank monitoring of their keywords, so reach out to us if you’d like to be aware of any changes on a daily or weekly report. This way, you’ll be first to know if the wheels are falling off!
 

5. How do I Apply Keywords?

how to add keywords to wordpress
Once you have chosen your keywords, you’ll need to add them to your website.

This is the part that can get a bit technical so feel free to reach out to us at this stage if you don’t have a website developer on speed dial!

There are 7 places you will want to add them to, ideally, but this will depend on the objective of the webpage as some might not be suitable.

They are:

  • Title Tag 
  • Meta Description
  • Meta Keywords
  • Page Content (incl. all the Headers from H1 to H6)
  • Link Text
  • Images ALT & Title Text
  • Embedded File Names (any attached files on the page)

So, how do you apply keywords?

If you are using WordPress, this task is surprisingly easy to achieve and can be accomplished by following this helpful video prepared by a Youtuber.

To start, you will need to download a plugin called Yoast SEO from the WordPress plugin directory and follow the in-app instructions.

Yoast SEO is completely free and provides you with the ability to add your keywords. Are there better options? Sure. But this is plugin is a great place to start and you’ll learn a lot from it with it’s shallow learning curve.

If you’re curious, there is a Premium plugin option for Yoast SEO which we would highly recommend if you can stretch to it. Infact, we used the Premium option in the image above. It will save you time and help you to gain more insight on applying keywords to your webpages – that’s a major win!

For other CMS platforms or Web Frameworks, please get in touch. Laravel, Joomla, PrestaShop, Magento, Drupal etc all require a unique approach to implement SEO effectively so it’s important it be done correctly.


Your next steps.

At VIEWFULE, we intimately understand the importance of SEO in 2023. As the internet becomes more competitive and millions more web pages are added each month, your place in the search results will change. It’s as predictable as the sun rising each morning. But to keep the right web traffic flowing to your website, you need to define your SEO Strategy, keep a watchful eye on your competitors, choose and apply the right keywords and actively monitor your rank in the search engine results. This powerful approach will not only maintain your place in the search results, but gain places too. Stay tuned for the 2nd part of this 5 part series so your Brand can benefit from the power of SEO and dominate in Google in 2023!



Domain Mega Sale

HostArmada - Affordable Cloud SSD Web Hosting

Read More