SEO Services

SEO Services featuring posts on Search Engine Optimisation techniques and methods.

My new website is live… now what?

My new website is live.. now what?

Congratulations! Your new website is complete… There are many moving parts to a build, from coding to design and lastly to the content itself.

However, if you want to attract and retain customers, which let’s be honest… WE ALL WANT… then you cannot have a “set it and forget it” mentality once the new website is live. Marketing your business is not only about creating a presence on the web, it’s about maintaining it too.

It is therefore vital that you implement a ‘Website Update Schedule’ for your business.

Here are 4 reasons why a WUS is a wise decision:

  1. Your business deserves to always shine in the best light

Broken links, 404 pages, half-baked landing pages, slow loading times… your visitors will go elsewhere if they don’t find what they’re looking for… and FAST. The last thing you want is potential customers to become frustrated. It never ends well, and worse yet they’ll probably tell their family and friends too.

Building trust is vital to operating a successful online presence. But at the end of the day, who’s going to want to enter their credit card or contact information when your website looks neglected? Ask yourself… would YOU trust this business?

Your website is the face of your organisation online, so invest the time and energy into keeping it current.

Actively monitor for bugs whilst simultaneously adding fresh content like blogs, articles, events and reviews. This way you kill two birds with one stone. We would recommend you do this at least once per week in order to keep your visitors engaged and to reap the benefits of SEO.

 

  1. Keep your website safe and secure for everyone

You are not only responsible for protecting your own data, but you are also responsible for protecting your visitors’ information too. Security requirements are always changing, and nobody is safe – even big brands are targets for cyber-attacks and data breaches. To make this all the more challenging, if you are accepting visitors from countries within the European Union or US states such as California you are legally obliged to implement enhanced data security practices.

Towards the end of 2016, Uber announced the personal information of 57 million of their customers information and over 600,000 drivers had been hacked. To make matters worse, the company tried to hide the breach rather than report it.

In November 2018, Marriott International the hotel group came forward with information that cyber criminals had stolen the data of approximately 500 million of their customers.

Since hackers get smarter all the time, you need a program you can trust to keep your online assets safe.

Being proactive and protecting your website now is so much easier than dealing with the devastation, disruption and huge costs of a hacked site, lost data and destroyed Google rankings. And make no mistake, all of those negatives strike at once so it can be a scary time.

 

  1. Secure backups, made regularly, will literally save your business.

A backup is a saved copy of your website, whether it’s from a day ago or a month ago. Backups are stored in files or in the cloud and can be restored if needed. There are two types of backup, full and incremental. They both have their benefits, but the full backup is the one you need to ensure is operating automatically and regularly.

If you don’t have a backup readily available and your website is hacked and wiped, you’d need to start over from scratch. You wouldn’t want all your hard work to disappear, would you?

 

  1. Software updates are rarely automatic, but essential.

Software is ever-changing, whether it’s plugins and themes that need updating or security programs.

Your site isn’t going to run smoothly and will also be vulnerable to hackers if you don’t stay on top of software updates. The more often you update, the less likely you are to have problems.

Keeping your software updated also ensures your site loads quickly when visitors arrive; speed does have a direct impact on SEO.

Don’t miss vital leads or sales by neglecting content, security, backup and regular software updates.

Remember, spend a little money now and it will save you a fortune in case the worst happens tomorrow!

So, to recap. Ensure your ‘Website Update Schedule’ includes:

  • Continuous state-of-the-art monitoring and “next-generation application firewall” protection against spam, malware and other malicious attempts. 7G firewalls are particularly effective.

  • Ongoing automatic backups of your site in case it ever needs to be restored. Daily backups are expected these days as a minimum, in some cases hourly is recommended. Ensure the backups are stored away from the webserver itself and in a cloud location for further resiliency.

  • Check every page of your website for broken images and links so it runs smooth and fast. As you intend for your visitors to experience it. Have your Web Developers phone number handy if you spot something amiss (in many cases quick fixes are free of charge anyway).

  • Regular updates of your WordPress core (the latest is version 5.8 as of posting) and ensure your plugins are too for optimal performance and security. Make sure your webserver is running PHP version 7.4 or above. Many of our clients are now running on PHP version 8 for the enhanced security and performance benefits.

How to Drive More Traffic to your Website

A purely online based business with no ‘brick and mortar’ presence needs traffic in order to make sales and succeed. Essentially, traffic is the life blood of an online business. Without a reliable and highly targeted flow of traffic the business will surely fail it’s simply a matter of time. Therefore, acquiring and driving that traffic to your website should form a central piece of your marketing strategy. This has never been more important than in 2021 as there are more than 2 billion indexed websites out there… you need to make it clear why the visitor should choose you and FAST!

It is possible to buy traffic to your website, however there are many reasons why this is not a wise decision. We will cover this on another article but for now we’re going to delve deeper into 5 PROVEN METHODS that absolutely will drive more effective and targeted traffic to your website.

1. Write fresh and unique content REGULARLY.

Your entire website should be full of relevant, unique and well written content from front to back. When visitors find interesting content on your website, they will learn to trust your business. By doing so, they will spend more time on your website, favourite it/ bookmark it and eventually buy your products or services. It’s a virtual certainty.

By posting lots of valuable information on your website, regularly, you will be viewed as a subject matter expert (SME) in your field. We recommend that most of our clients post at least one interesting and unique blog/article per week and share it across all their social media.

2. Search Engine Optimisation or SEO – is KING.

Making your website visible in search engines, known as being ‘indexed’, is essential. You need to ensure your home page and ALL YOUR SUB-PAGES are indexed too. Google currently holds a 90% market share of all search engines globally, therefore it would be very wise indeed that you spend most of your time promoting your website in Google.

Being on the first page of the search engines results page (SERP) will make you very popular. Traffic will increase, this is a fact. Investigate and test niche keywords and phrases and place these in your titles and in the rest of the content on your website to increase their density. But be careful not to ‘overdo it’, if you are believed to be keyword spamming this will negatively affect your website.

Usually, visitors search using keywords or phrases and as a result this increases the chances of your website being found for those specific keywords. Take your time on this, test test test and do more testing you will find the sweet spot in time.

3. Pay Per Click or PPC Advertising WORKS.

However, it costs. That being said, Google often provides sign up bonuses for its system ’Google Ads’ which can add up to $100. So, keep an eye out for these. Depending on your industry, you will want to start out with a budget of anywhere between $200-$500. You can write your own ads or pay others to do this for you, although YouTube can be really helpful and teach you a new skill. Nail the ads and the time of day they run and you could be making sales within hours.

4. Join Forums related to your industry – ENGAGE with them.

Joining Forums, talking with other likeminded individuals and sharing your knowledge can be very powerful for gaining more traffic. Once again, this takes us back to that topic of the SME I mentioned earlier. Engaging with fellow members and making it clear how knowledgeable you are within your field will result in others wanting to learn more about you.

Find appropriate forums on the internet (Google search your industry, country and the word forum as a start) and participate in industry specific targeted forums. The topics you interact with should align with the topics on your website. We would not recommend that you directly write your Website URL on the topics or within responses. This may breach forum rules (remember to check them) but do capatilise on your username and avatar being related to your business and remember to link your website in your signature.

5. Videos increase engagement by up to 300% – CREATE them.

Create videos, as often as you can. Discuss in them your business, you and the products or services you offer. Respond to questions and emails from customers this way too by recording a Q&A session. They say a picture speaks 1000 words…. Well, a video speaks 300% higher than that! Make sure you share them on YouTube, Vimeo, Dailymotion etc too and tag them accordingly. Today, many businesses use video marketing to drive traffic to their website and the simple reason for this is… IT WORKS! Ensure you post your Website URL on the video description as this will make it easy to link visitors straight to your website.

At VIEWFULE, driving traffic to our clients’ websites is a passion. Irrespective of your industry, we would love to work with you and for you to drive your traffic sky high. So, remember to reach out for your FREE initial consultation today.

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