Social media offers individuals and business owners alike a great deal of ability to get the word out. This could be for new services and products or about an event or promotion. Most people use social media of some kind – and what’s more, they keep it close to them with their mobile devices at the ready.
People share everything on social media, from their baby’s first steps to more mundane things like what they’re eating for dinner that night.
Being online and using social media to promote your business offers many benefits.
1. Brand Recognition
If your aim is for people to recognise your brand, it’s important to develop a branded appearance that you use across all social media networks. Use the same logos (albeit in in different sizes), introductions and slogans so you stay true to your brand at all times.
2. ‘Drip fed’ Marketing Converts.
When you provide information over a long period of time, your audience becomes accustomed to your message. Over time they develop trust, and after being exposed to your brand for several weeks to months they are much more likely to place an order.
3. Improves Authority.
When you post a lot of original, interesting and helpful information, people start viewing you as an authority on those topics. You essentially become a ‘Subject Matter Expert’ or SME. Once you’re viewed as an SME you are considered the most trust worthy in your field. This absolutely converts to sales. Ask yourself, do YOU trust someone who is an expert in their field?
4. Increases Brand Loyalty.
The more people who are exposed to your brand, the more loyal they will become toward what you offer. Your offerings should represent what your brand represents and you’ll find that people become more loyal to you as you stick to what you know and believe in.
5. Increases Traffic to Your Website.
Using social media to share and promote your blog posts and new offerings will increase the traffic to your website considerably. One of the best ways to rank higher on search results is to be active on social networks.
6. It’s inexpensive.
Of all the many forms of marketing, it’s very affordable. Take television for example with its eye watering average 30 second ad cost of $150,000. Social media starting at less than $2 looks like a bargain. It can also be fun. Guard yourself from getting side-tracked, but always be interactive and engaging with your followers. Remember, time is money. Automate what is not direct communication so that you can get more done in less time.
7. Allows for Useful Consumer Engagement.
Social networks can let you engage with users in a very beneficial way. You can have deep conversations about many topics. Just remember to keep it professional and handle controversy carefully. Learn to brush off your emotions when you encounter negativity of either your brand or offerings and instead use the opportunity to look exceptionally kind, patient and professional. Remember, we are judged when we are at our worst not our best.
8. Works with Mobile Devices.
Better than most websites and email, social media works effortlessly on mobile devices. Social media and mobile really go hand-in-hand. People take their devices on dates, and to bed – you’ve never been closer to your audience than now.
Although everything about Facebook isn’t perfect, it’s still the biggest social network and they want you to succeed using their advertising platform. This just makes sense. If you achieve your business goals while spending money on Facebook advertising, you’re likely to use that marketing practice again in the future.
At VIEWFULE, we actively encourage the use of marketing on social media. Simply put, it works as our clients see results from it and so can you too. Irrespective of your industry, we would love to work with you and for you to boost your social media presence. So, remember to reach out for your FREE initial consultation today.