Frequently Asked Questions.

1. Are you a Website Designer or a Website Developer?

We are both Website Designers and Developers. By working with us, you only need one company to produce your website which greatly simplifies the process. We design websites in several graphic design systems first but Adobe Photoshop is the most common. We then develop your website in the best platform for your goals, preferences and budget. Whether that be WordPress, Wix or a Laravel powered solution (to name but a few).

2. How long does it take to create a Website?

Generally speaking it takes between 1-6 months to create a website from scratch. There are many moving parts involved to make your website a reality. From design to copy writing and adding technical capabilities such as an Online Shop, Booking Engine or Membership capabilities which all take time.

3. How much does it cost to design a Website and setup Web Analytics?

As no two businesses are alike, we believe the approach to designing a website should not be the same either. This is why we do not offer ‘off-the-shelf’ website design packages for a fixed fee.

Our website design prices start from $1499 and result in a custom website, that is 100% owned by you, designed especially for your needs and on the platform that best suits your budget. The exact price will be agreed after our free initial consultation when all your requirements are fully understood. Your website will include Web Analytics, Mobile and Tablet optimisations and the latest SEO techniques (on-page and off-page) to get your website found in major search engines too.

Check out our Website Design & Development page for more information on pricing and the services we provide.

4. Will my website work well on Tablets and Mobile devices?

Absolutely, we proudly include Tablet and Mobile website optimisations on all our website design services free of charge. Almost 50% of all your visitors will be browsing your website on a mobile device. As a result, we don’t believe this should be a ‘luxury optional extra’ in 2022.

5. Can you 'take over' websites built by third parties and provide on-going support?

Yes, in most cases we can. But it does depend on which platform your website is built on and whether or not the contract with your current developer permits this. Assuming you can migrate away and your website has been created on WordPress (for example), no problem at all and we would love to work with you. Call us and we’ll discuss it all through.

6. Do I own my Website and any Content you create for me?

Yes – you own 100% of your Website and any copy we write for you. Guaranteeing ownership was one of our founding principles.

7. What are Analytics and why should I care?

Web Analytics, such as those provided by us with AnaTrix, the cookie-less privacy focused Web Analytics suite by VIEWFULE. Or by Google via their Google Analytics service. Help you to understand your customers better and, in turn, sell more effectively to them.

Web Analytics are incredibly powerful as they provide you with so much information on what your customers are actually doing on your website. In addition to where they are coming from and what product or service is of most interest to them. As a business owner, this is a vital tool that keeps you in control of your online presence whilst also providing foresight.

For example, if you knew that half the products in your online shop were not viewed by a single person over the past 3 months; you would be concerned right? Or perhaps, if one of your products in particular was receiving lots of visitors but there were no sales to follow them up. Like most leaders, you would probably be thinking 50 different possibilities why this might be the case. But, they would all be guesses without web analytics.

Once the analytics are enabled, they continuously monitor your website in real-time. We then produce reports on this analytics data either monthly, quarterly or annually. Our reports can provide you with exceptional clarity in your decision making that can save you time and money. The best part though, they can achieve it rapidly so you can turn things around.

Reach out to us for your FREE consultation, we’ll talk you through enabling web analytics on your website today.

8. Why do you embrace Psychology in all your services?

Because it works incredibly well at converting. It all starts with the basics, if a customer feels valued, heard and not ‘sold to’, they will build trust with your brand more easily. As a result, they are more likely to spend with you, this is common amongst introverts and extroverts.

By combining the above ‘soft sell’ approach with a psychological examination of your target audience, such as learning their preferred colours, it takes things to the next level and personalises their experience. It can break down barriers, streamline their experience and make them feel more connected with your brand. As a result, they will feel more comfortable spending with you and are much more likely to become regular customers.

In a world with over 2.1 Billion websites, you need to do everything you can to stand out from the crowd whilst getting an edge over your competition at the same time. This approach really helps give you that edge, and much more.

9. Do you offer a Mobile App Development service?

Yes we do, we develop in the two biggest mobile software development kits – Google Flutter and React Native.

This means we can design and create you a mobile app on iOS and Android that meets all your requirements. From a restaurant ordering app, to a TV or Radio streaming app and everything in between – we have you covered.

The reason we only develop in these two kits and not pure Native, for example, is to provide our clients with the best value possible. Mobile app development is inherently expensive and one of the biggest reasons for this is having to develop the same app twice for each platform, iOS and Android. This effectively doubles your costs and requires constant upkeep for every update released.

By developing in Google Flutter or React Native, these problems are mostly solved as you only develop your app once and it creates an app for both iOS and Android in one go. Updates are less of a problem too and much faster to implement a solution when needed.

Contact us for your FREE consultation and we’ll happily meet with you to discuss your Mobile App development needs.

10. What are the benefits of SEO can I rank highly on Google?

Yes you definitely can. Search Engine Optimisation will help rank you on all major search engines. SEO has dozens of benefits but the 3 major advantages for your website, and, ultimately your Brand are:

  1. It Validates your business. If you are on the front page of Google, you are immediately viewed as important, successful and an authoritative source. Ask yourself this question, when was the last time you browsed beyond the front page?
  2. Get your business Found. SEO is all about making your website, and by extension your business, much easier to find. Not only that but found by the right person, the demographic that you want. By doing so, this could mean more sales if that’s your goal.
  3. Out rank your Competition. Once your website is fully SEO optimised, in time, you are much more likely to out rank a competitor who isn’t on top of their SEO. Their loss, is very much your gain and this could mean gaining market share.

With over 2.1 Billion websites out there, the internet is a crowded place. Stand out from that crowd with an SEO optimised website so you get found in all major search engines and start reaping the rewards – fortune favours the brave.

11. What is SEM and do I really need it?

Search Engine Marketing uses paid advertising platforms to promote your business instantly. This makes it a popular option if speed is a factor as SEO usually takes time before you feel the benefits. Google Ads and Microsoft Ads (formerly Bing Ads) are two popular options but there are many others.

SEM can be a fast way of receiving visitor traffic to your website as once those Ads are running the traffic is flowing more or less instantaneously. Whether you really need it or not depends entirely on what your goals and budget are. It’s incredibly important to have them both clearly defined before starting any campaigns as you are paying for every lead you are sent, whether it converts or not.

For a discussion about whether SEM is right for your business or goals, reach out for your FREE consultation.

12. What is the difference between SEM and PPC?

Both SEM and PPC are terms often used interchangeably by marketing companies and, understandably, this can become confusing. Especially as they are both paid forms of advertising. So what are the differences, if any?

SEM stands for ‘Search Engine Marketing’ and is best described as a blanket term for any kind of activity intended to make a website easier to find via a search engine, such as Google.

PPC stands for ‘Pay per Click’ and refers to a specific type of online advertising that charges you for every click a visitor makes on your Ad, this could be on Facebook for example.

The biggest difference between the two is where they apply. SEM is really only search engine related whereas PPC covers just about everywhere else. To be successful online these days, with so much competition around, most businesses need a blend of paid-for and organic strategies to get found and convert their target audience.

Contact us for your FREE consultation and we’ll discuss through your marketing options and advise whether SEM or PPC are suitable for your needs.

13. What is CRO and does it really work?

Conversion Rate Optimisation, or CRO, is the systematic process of identifying, testing and optimising your web marketing strategy. Depending on what industry your business is in and the services you offer, the methods used will vary. But the aim, ultimately, is to increase the percentage of visitors that take a desired action on your website. Such as buying a product or service, downloading a PDF, or subscribing to a Newsletter/Social Media etc.

CRO involves making lots of incremental improvements, the gains might be 1% here or 4% there, but once everything is optimised, those percentages can really add up. Going from 10% to 15% might be upwards of 300 more sales per month in some cases.

In a broader sense, the purpose of CRO is to optimise your entire marketing process and by doing so, make everything work smoothly; and the more optimised your marketing, the higher your conversion rate usually is.

Every single business can benefit from the effects of CRO, large or small, So reach out for your FREE consultation and we’ll talk you through it.

14. Are you a 'Google Partner' or 'Premier Partner'?

No, and this is by choice.

By working with a ‘Google Partner’ or ‘Google Premier Partner’ for your Google Ads campaign it does not gain you, as a customer, anything new or additional. It does not guarantee you more sales or a higher quality marketing experience. This is wholly dependant on the individual themselves creating and managing your campaigns. So it’s really important to find out who that person is, what their level of experience is and what they have achieved for others in your industry.

The ‘Google Partner program’ is a scheme which incentivises and rewards the business that sells the Google Ads platform. Google rewards these businesses with perks such as hockey tables and tablets, among other gifts, when they sell the platform enough to achieve certain financial thresholds each year. With this in mind, ask yourself this question. Do I trust a business to offer me an honest and impartial opinion on whether Google Ads is truly right for my needs if they are receiving incentives from Google to do so?

There is a growing number of businesses around the world that believe moral and ethical boundaries have been crossed with this program. Click here to read an article written in November 2021 by one that used to be a Google Partner and was a strong advocate from the launch of the program. However, they too have since left the program due to their concerns over how it operates and how it has evolved over the years.

At VIEWFULE, we put our clients first above all else and take pride in offering everyone, from start-ups to established industry leaders, honest and impartial web services advice. Therefore, becoming a ‘Google Partner’ or ‘Google Premier Partner’ we feel will simply not meet our minimum level of standard to you.

15. Are you a Digital Marketing Agency?

No we are a ‘Web Services Company’. We help our clients with all their online needs, from Websites to Apps and Advertising. At VIEWFULE, we put our customers in the driving seat and empower them right from our first meeting. Offering world-class benefits (such as money-back guarantees) on projects that are delivered on time and on budget. So reach out for your FREE consultation and discover how we can champion your business with our innovative data-driven approach.

16. Can you help me with Social Media?

Yes we can – we have experience managing accounts on all social media platforms. From Facebook to YouTube and TikTok. We can help manage your accounts for you as your Social Media Manager (SMM) or we can help guide you or provide consulting advice to help build your followers. Whichever option you prefer, we will help get your content found by the right people.

17. Do you provide your services World-wide?

Yes we do. From Wellington to London and everywhere in between, we would love to work with you and for you, to champion your Website, SEO or Ads campaigns. We are based in Paraparaumu on the Kapiti Coast in Wellington, New Zealand. We invoice in all major currencies.

18. Do you offer a Money-back Guarantee?

Yes we do! We are one of the only Web Services companies on the Kapiti Coast (and throughout New Zealand) that proudly offer our clients a Money-back Guarantee. We call it our ‘Let’s Make It Right’ Policy. Please read our Terms and Conditions page for more information or Contact Us.

Our aim is to build long-term, lasting relationships with our clients and not to make a ‘quick buck’. So if it doesn’t work out between us, we would much prefer to part ways under the best possible terms with you.

Let’s Talk.

Reach out if you have any questions.