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What is Search Engine Marketing?
SEM uses paid advertising to get you found. By leveraging paid advertising platforms that use Pay per Click Ads, it means your website is promoted instantly in search engine results pages (SERPs) and other networks too. This makes it a popular option if speed is a factor as SEO usually takes time before you feel the benefits. Google Ads and Microsoft Ads are two popular options as they often generate higher conversions.
  • Provide you with a SEM Expert. Who will discuss your budget and goals to assess whether search engine marketing is right for you.
  • Define a SEM strategy. Tailoured just for you that embraces your priorities whilst setting realistic expectations.
  • Manage your Campaign. With refined targeting and ongoing optimisation to provide you with the best ‘bang for your buck’ from beginning to end.
  • Avoid a low budget. It is recommended that you start an Ads campaign with a minimum of $1000.
  • Confirm a market exists. You need to make sure you perform due diligence, confirm there is a market for what you offer otherwise no SEM campaign, however effective it may be, will help you.
  • Steer clear of anything radical. All the Ads platforms have rules and regulations regarding what you are permitted to advertise and how you can promote them.
How Does SEM Work.

SEM is all about creating the right strategy. Identifying and bidding on the right keywords and continuously improving your tactics.

Keyword Research

We perform in-depth keyword analysis to identify the highest performing search terms. Whilst removing any negative keywords which are likely to receive the lowest search volume and highest cost per click.

Ad Design

Once your target keywords are chosen, we create highly engaging text, image or responsive display ads to appear in search results. The aim being to capture the interest of a visitor quickly and to click for more.

Launch Campaign

The exciting stage when we define your targeting options to ensure your ad is loading in front of the right people at the right time. Upon launch, we monitor the analytics and optimise your ad performance throughout.
Why Search Engine Marketing Works So Well.

SEM helps connect your business with people interested in what you offer. It achieves this with highly targeted audience segments. As a result, it can considerably increase your conversion rate. SEM is comparatively speaking, a bargain, versus traditional advertising too.

Revenue

Increase Conversions

With a strong search engine marketing strategy, you could generate new sales on the same day. Few other solutions offer an ROI that fast.
Advertising

Highly Targeted

By leveraging all the targeting options, such as geo-targeting, ad scheduling and demos, you can skyrocket your performance and save money.
Visibility

Brand Recognition

By choosing highly targeted keywords, you boost your brand awareness with the right visitor. This brings great visibility for all your products and services.
SEO + SEM

Synergistic Benefits

By combining SEM with SEO, you optimise your entire web experience so you please visitors and search engines alike. Reap the benefits of being found more easily.
Position

Competitive Advantage

Your competitors will likely be investing in SEO, so you should too. Those who invest heavily in SEO often outrank the competition in search engine results and gain market share.
Control

Campaign Options

Unlike SEO, when search engines control how organic search results are displayed, Google Ads gives you full control over how your business is represented online.
Ready to get your Website promoted Fast? Let's Talk.
Ingrid Corby

Reach out for your FREE consultation and we’ll talk through if search engine marketing is right for your business. Let’s get you found and promoted!