How to advertise on Google Ads
How to advertise on Google Ads in 2023
Gain Web Traffic & Increase Visitors

Search Engine Marketing (SEM)

SEM stands for Search Engine Marketing, a form of online advertising that uses Search Engines, such as Google or Bing, to get your website found. By leveraging SEM, it means your website is promoted instantly in Search Engine Results Pages (SERPs) and other related networks too. This makes it a popular option if speed is a factor as SEO usually takes time before you feel the benefits. Google Ads and Microsoft Ads are two popular options as they often generate higher Conversions & ROI.
  • Provide you with a SEM Expert. Who will discuss your budget and goals to assess whether Search Engine Marketing is right for your needs.
  • Define a SEM strategy. Tailoured just for you that targets your ideal audience by Location, Age, Gender, Income, and Time of day. We combine Demographic Targeting, Keyword Targeting, and Device Targeting to help maximise the effectiveness of your ads.
  • Manage your Campaign. With refined targeting and ongoing optimisation to provide you with the best ‘bang for your buck’ from beginning to end.
  • Avoid a low Budget. It is recommended that you start an Ads campaign with a minimum of $1000.
  • Confirm a Market exists. You need to make sure you perform due diligence, confirm there is a market for what you offer otherwise no SEM campaign, however effective it may be, will help you.
  • Steer clear of anything Radical. All the Ads platforms have rules and regulations regarding what you are permitted to advertise and how you can promote them.

How Does SEM Work.

SEM is all about creating the right strategy. Identifying and bidding on the right keywords and continuously improving your tactics.

Keyword Research

We perform in-depth keyword analysis to identify the highest performing search terms. Whilst removing any negative keywords which are likely to receive the lowest search volume and highest cost per click. This saves you money and improves traffic.

Audience Segments

Knowing your target audience and choosing the right audience segments is a vital step in the SEM process. Selecting appropriate topics and the demographics are further ways to refine the campaign to improve the conversion rate.

Ad Design

Once your target keywords are chosen we create highly engaging text, image or responsive display ads to appear in search engine results pages (SERPS). The aim being to capture the interest of a visitor quickly and to click for more info.

Campaign Management

SEM campaigns require constant upkeep to avoid wasting Ad spend whilst improving their Click through Rate (CTR). SEM campaigns are rarely effective at the beginning so it's vital not to have a 'set it and forget it' mentality but keep managing.

Ad Schedules

Your Ad spend won't last long if your Ads are running 24/7. We control this before any campaign begins by ensuring your Ads only run when the date and time is suitable. If you're a Florist, you wouldn't want your Ads running at 3am with 'Call Now!'.

Reporting & Analysis

Monthly Reports and 'End of Campaign' Summaries put you firmly in the driving seat so you see exactly where your Ad spend is going. Our reports include detailed analysis so you can catch any issues early before they become a major headache.

Looking to Advertise on Social Media?

You need our PPC Ad services to promote on Social Media. Search Engine Marketing limits you to advertising only on search engines such as Google with their Google Ads platform and Bing with their Microsoft Ads service.

Why Search Engine Marketing Works So Well.

SEM helps connect your business with people interested in what you offer. It achieves this with highly targeted audience segments. As a result, it can considerably increase your conversion rate. SEM is comparatively speaking, a bargain, versus traditional advertising too. Search Engine Marketing can dramatically increase brand awareness and exposure. Think of it like an online billboard showcasing your business in your region.


Increase Conversions

With a strong search engine marketing strategy, you could generate new sales on the same day. Few other solutions offer an ROI that fast.

Highly Targeted

By leveraging all the targeting options, such as geo-targeting, ad scheduling and demos, you can skyrocket your performance and save money.

Brand Recognition

By choosing highly targeted keywords, you boost your brand awareness with the right visitor. This brings great visibility for all your products and services.

Synergistic Benefits

By combining SEM with SEO, you optimise your entire web experience so you please visitors and search engines alike. Reap the benefits of being found more easily.

Competitive Advantage

Your competitors will likely be investing in SEM, so you should too. Those who invest heavily in SEM often outrank the competition and gain market share.

Campaign Options

Unlike SEO, when search engines control how organic search results are displayed, Google Ads gives you full control over how your business is represented online.

Basic SEM Package

From $199 NZD Per Month
  • 1 Google Ad Campaign
  • Responsive Ad Type
  • Bidding Strategies
  • Basic Keyword Research
  • Ad Extensions
  • 1 Audience Targeting
  • 1 Topic Applied
  • 1 Tree Planted within N.Z
  • Reports 100% Owned by You
  • 2% Of All Our Profits Donated

Premium SEM Package

From $349 NZD Per Month
  • 2 Google or Bing Campaigns
  • Responsive Ad or Banner Ad
  • Bidding Strategies
  • Premium Keyword Research
  • Negative Keywords applied
  • Ad Extensions
  • 3 Audience Targeting
  • 3 Topics Applied
  • 14-Day Ongoing Management
  • 100% Google Optimisation Score
  • End of Campaign Report
  • 1 Tree Planted within N.Z
  • Reports 100% Owned by You
  • 2% Of All Our Profits Donated

Custom SEM Package

100% Tailoured To Your Needs
  • 3+ Google or Bing Campaigns
  • Account Creation
  • All Ad Types Welcome
  • Bidding Strategies
  • Superior Keyword Research
  • Negative Keywords applied
  • Ad Extensions
  • 5+ Audience Targeting
  • 5+ Topics Applied
  • 30-Day Ongoing Management
  • 100% Google Optimisation Score
  • Monthly Reporting
  • End of Campaign Reports
  • 1 Tree Planted within N.Z
  • Reports 100% Owned by You
  • 2% Of All Our Profits Donated

Ready to get your Website promoted Fast?
Let's Talk.

Ingrid Corby

Reach out for your FREE consultation and we’ll talk through if Search Engine Marketing is right for your business. Let’s get you Found and Promoted!