Search Engine Optimisation, or SEO, is arguably the most important way to drive targeted traffic to your website. This is because SEO leads to improved ranking in the Search Engine Results Pages (SERPs). Every business...
Google Analytics 4, or GA4, is the fourth major release of Google Analytics since it was first released in November 2005. Google Analytics was born from the purchase of Urchin, a web statistics program, and has evolved 3...
When it comes to Search Engine Marketing, or SEM, we think of Google Ads. This is primarily because of Google’s size and influence, they hold over 90% of the global market share. All the other search engines,...
In 2021, Google made a big change to how it ranks websites in the search results. What they did was take a closer look at something called Core Web Vitals. They then refined and improved them further in 2022. Although...
If you are confused by all the different web development frameworks and unsure which one to choose for your next project, you are not alone. There are literally dozens of options out there. Some of the biggest names...
It’s almost a wrap for 2022! It’s been another strong year for us, growing on our successes from 2021 and offering new services and products to cater for our clients expanding needs. 2023 is going to be a BIG...
First of all, what is a web server? In plain language, a web server is a computer that stores, processes, and delivers website files to web browsers. Web servers consist of hardware and software that use Hypertext...
and then