Mobile Apps are becoming more and more popular every year. Today, there are over 3.8 Billion smartphone users globally. With 75% of them spending at least two hours per day browsing mobile apps. The mobile app industry...
Have you ever noticed that some website addresses start with ‘http://’ while others start with ‘https://’?Perhaps you saw that extra ‘s’ when you were browsing an online shop, logged in...
Marketing has always been about connecting with your target audience in the right place and at the right time. Today, that means you need to meet your target audience where they are spending most of their time. The place...
Search Engine Optimisation, or SEO, is arguably the most important way to drive targeted traffic to your website. This is because SEO leads to improved ranking in the Search Engine Results Pages (SERPs). Every business...
Google Analytics 4, or GA4, is the fourth major release of Google Analytics since it was first released in November 2005. Google Analytics was born from the purchase of Urchin, a web statistics program, and has evolved 3...
When it comes to Search Engine Marketing, or SEM, we think of Google Ads. This is primarily because of Google’s size and influence, they hold over 90% of the global market share. All the other search engines,...
In 2021, Google made a big change to how it ranks websites in the search results. What they did was take a closer look at something called Core Web Vitals. They then refined and improved them further in 2022. Although...
