Web Development

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How to Drive More Traffic to your Website

A purely online based business with no ‘brick and mortar’ presence needs traffic in order to make sales and succeed. Essentially, traffic is the life blood of an online business. Without a reliable and highly targeted flow of traffic the business will surely fail it’s simply a matter of time. Therefore, acquiring and driving that traffic to your website should form a central piece of your marketing strategy. This has never been more important than in 2021 as there are more than 2 billion indexed websites out there… you need to make it clear why the visitor should choose you and FAST!

It is possible to buy traffic to your website, however there are many reasons why this is not a wise decision. We will cover this on another article but for now we’re going to delve deeper into 5 PROVEN METHODS that absolutely will drive more effective and targeted traffic to your website.

1. Write fresh and unique content REGULARLY.

Your entire website should be full of relevant, unique and well written content from front to back. When visitors find interesting content on your website, they will learn to trust your business. By doing so, they will spend more time on your website, favourite it/ bookmark it and eventually buy your products or services. It’s a virtual certainty.

By posting lots of valuable information on your website, regularly, you will be viewed as a subject matter expert (SME) in your field. We recommend that most of our clients post at least one interesting and unique blog/article per week and share it across all their social media.

2. Search Engine Optimisation or SEO – is KING.

Making your website visible in search engines, known as being ‘indexed’, is essential. You need to ensure your home page and ALL YOUR SUB-PAGES are indexed too. Google currently holds a 90% market share of all search engines globally, therefore it would be very wise indeed that you spend most of your time promoting your website in Google.

Being on the first page of the search engines results page (SERP) will make you very popular. Traffic will increase, this is a fact. Investigate and test niche keywords and phrases and place these in your titles and in the rest of the content on your website to increase their density. But be careful not to ‘overdo it’, if you are believed to be keyword spamming this will negatively affect your website.

Usually, visitors search using keywords or phrases and as a result this increases the chances of your website being found for those specific keywords. Take your time on this, test test test and do more testing you will find the sweet spot in time.

3. Pay Per Click or PPC Advertising WORKS.

However, it costs. That being said, Google often provides sign up bonuses for its system ’Google Ads’ which can add up to $100. So, keep an eye out for these. Depending on your industry, you will want to start out with a budget of anywhere between $200-$500. You can write your own ads or pay others to do this for you, although YouTube can be really helpful and teach you a new skill. Nail the ads and the time of day they run and you could be making sales within hours.

4. Join Forums related to your industry – ENGAGE with them.

Joining Forums, talking with other likeminded individuals and sharing your knowledge can be very powerful for gaining more traffic. Once again, this takes us back to that topic of the SME I mentioned earlier. Engaging with fellow members and making it clear how knowledgeable you are within your field will result in others wanting to learn more about you.

Find appropriate forums on the internet (Google search your industry, country and the word forum as a start) and participate in industry specific targeted forums. The topics you interact with should align with the topics on your website. We would not recommend that you directly write your Website URL on the topics or within responses. This may breach forum rules (remember to check them) but do capatilise on your username and avatar being related to your business and remember to link your website in your signature.

5. Videos increase engagement by up to 300% – CREATE them.

Create videos, as often as you can. Discuss in them your business, you and the products or services you offer. Respond to questions and emails from customers this way too by recording a Q&A session. They say a picture speaks 1000 words…. Well, a video speaks 300% higher than that! Make sure you share them on YouTube, Vimeo, Dailymotion etc too and tag them accordingly. Today, many businesses use video marketing to drive traffic to their website and the simple reason for this is… IT WORKS! Ensure you post your Website URL on the video description as this will make it easy to link visitors straight to your website.

At VIEWFULE, driving traffic to our clients’ websites is a passion. Irrespective of your industry, we would love to work with you and for you to drive your traffic sky high. So, remember to reach out for your FREE initial consultation today.

Top 5 Ways To Improve Your Website

Your website home page is a landing page. It’s where visitors have landed having found you online. Therefore, you should treat it just like any other landing page by following some simple ‘dos and donts’. Afterall, the last thing you want is your visitor to be confused over what you do or worse yet completely lost with no idea how to navigate.

With this in mind, we have put together a list of the ‘Top 5 ways to improve your website’.

1. What are you offering?

The first thing you need to be clear on when creating your website home page is precisely what products or services you are offering. When a visitor comes to your home page, they need to see within seconds what it is that you do and what you offer accompanied with a clear call to action.

Load your website and answer the following questions from your home page:

  • What company is this?
  • What problems do they solve for me?
  • What stands out about this company?
  • What can I do on this page?

If visitors come to your home page and have no idea what value you provide, they are just going to leave. Worse yet, they probably won’t ever return either.

2. Design the website for them, not for you.

Developing a customer persona is one of the main secrets to create not just an aesthetically pleasing website but also an incredibly effective one. This results in a home page that feels like it was designed just for that visitor. This both includes the design and the copy. To create the persona, think about these questions:

  • What is their main problem or pain point?
  • What is their demographic?
  • Who is your ideal customer?

Once you answer these questions, you’ll be able to design the website perfectly for them rather than for you. It’s your website but it’s made for them and that really is the aim here, to connect with them. Step into your ideal visitors’ shoes so they feel comfortable and confident you are the right choice.

3. ‘To the point’ navigation.

What you include in your home page’s navigation is important. It should only be the most essential information that you want the visitor to see and act upon. This avoids too many distractions and focuses the visitor’s attention. To maximise your lead capturing, you’ll need to keep your navigation choices low.

  • Limit top level options
  • Avoid dropdowns as much as possible
  • If you do use dropdowns use visual cues
  • Keep the header height small
  • Ensure your page is responsive

The best home pages only have a handful of options such as Contact, About, and the Blog. If you have a shop, you might also include a shop page on the main navigation links but we would recommend against adding anything else.

4. Include a clear Call to Action.

Most websites unfortunately don’t include a CTA on their home page. As a result, they leave their visitors confused about what to do. Don’t fall in to those 70% of websites too. If you want your visitors to call you, state ‘Call me on…’ or ‘Message me by clicking here’ etc.

Ideally you should have more than one CTA on your website. With the aim of covering as many bases as possible, multiple entry points collect the maximum number of leads.

5. Be Mobile & Tablet Optimised.

Ensure that your website offers a responsive design so that it can be viewed equally well on desktop, tablet and mobile. In 2021, there really is no reason your website should not be responsive as it’s fast to implement by any skilled website developer (we actually do this for free when designing websites).

This really is important as almost 50% of your visitors, irrespective of your industry, are almost certainly browsing your website on a mobile device. As a result, the priority should be that your website loads correctly and has no errors. In addition to ensuring that all images render correctly and are sized accordingly. If these basics aren’t covered you are losing money it’s as simple as that.

Reach out to us if you would like any guidance on how to implement the above methods by visiting our website https://viewfule.com and contact us for a FREE consultation.

Welcome to VIEWFULE

Welcome to VIEWFULE. We are new to New Zealand, having previously been based in the UK. We’re excited to share our global expertise with the local community here on the Kapiti Coast in Wellington.

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My name is Oliver Corby and I’m the Founder of VIEWFULE. I bring 17 years of specialist Retail IT skills to the Kapiti Coast. Over the course of my career, I have worked for small right up to large billion-dollar businesses. Such as The Body Shop, The Estée Lauder Companies and Louis Vuitton Moët Hennessey Group (LVMH) amongst others. From these experiences, I intimately understand the many methods a company can connect with its consumers. Some very effective and some not so.

Oliver Corby

I founded VIEWFULE with the simple mission of giving back. The Kapiti Coast has provided me so much, a beautiful baby girl being one. There is so much potential in this region with an extraordinary number of businesses eager to be known on the global stage. With my skills and experience, I can help them achieve this goal.

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I fully appreciate that no two businesses are alike and therefore each of our services are tailoured specifically to your business. Whether you need Retail IT Consulting services, guidance on choosing a new POS or CRM system. Or Web Design & Development work to draw out the most potential from your online image. We would be proud to work with you and for you to make your business shine in the best light.

One fine note, we also offer specialist SEO Services. Utilising a combination of ‘on page’ and ‘off page’ methods and the latest techniques for 2021 we can design a powerful strategy that will catapult your website to the front page of Google. Remember, if you aren’t ranking for your keywords then your competitors certainly will!

Once again, welcome and we look forward to working with you soon.

Ngā mihi,

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Oliver Corby
Founder
VIEWFULE

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