Social media offers individuals and business owners alike a great deal of ability to get the word out. This could be for new services and products or about an event or promotion. Most people use social media of some kind – and what’s more, they keep it close to them with their mobile devices at the ready.

People share everything on social media, from their baby’s first steps to more mundane things like what they’re eating for dinner that night.

Being online and using social media to promote your business offers many benefits.

1. Brand Recognition

If your aim is for people to recognise your brand, it’s important to develop a branded appearance that you use across all social media networks. Use the same logos (albeit in in different sizes), introductions and slogans so you stay true to your brand at all times.

2. ‘Drip fed’ Marketing Converts.

When you provide information over a long period of time, your audience becomes accustomed to your message. Over time they develop trust, and after being exposed to your brand for several weeks to months they are much more likely to place an order.

3. Improves Authority.

When you post a lot of original, interesting and helpful information, people start viewing you as an authority on those topics. You essentially become a ‘Subject Matter Expert’ or SME. Once you’re viewed as an SME you are considered the most trust worthy in your field. This absolutely converts to sales. Ask yourself, do YOU trust someone who is an expert in their field?

4. Increases Brand Loyalty.

The more people who are exposed to your brand, the more loyal they will become toward what you offer. Your offerings should represent what your brand represents and you’ll find that people become more loyal to you as you stick to what you know and believe in.

5. Increases Traffic to Your Website.

Using social media to share and promote your blog posts and new offerings will increase the traffic to your website considerably. One of the best ways to rank higher on search results is to be active on social networks.

6. It’s inexpensive.

Of all the many forms of marketing, it’s very affordable. Take television for example with its eye watering average 30 second ad cost of $150,000. Social media starting at less than $2 looks like a bargain. It can also be fun. Guard yourself from getting side-tracked, but always be interactive and engaging with your followers. Remember, time is money. Automate what is not direct communication so that you can get more done in less time.

7. Allows for Useful Consumer Engagement.

Social networks can let you engage with users in a very beneficial way. You can have deep conversations about many topics. Just remember to keep it professional and handle controversy carefully. Learn to brush off your emotions when you encounter negativity of either your brand or offerings and instead use the opportunity to look exceptionally kind, patient and professional. Remember, we are judged when we are at our worst not our best.

8. Works with Mobile Devices.

Better than most websites and email, social media works effortlessly on mobile devices. Social media and mobile really go hand-in-hand. People take their devices on dates, and to bed – you’ve never been closer to your audience than now.

Although everything about Facebook isn’t perfect, it’s still the biggest social network and they want you to succeed using their advertising platform. This just makes sense. If you achieve your business goals while spending money on Facebook advertising, you’re likely to use that marketing practice again in the future.

At VIEWFULE, we actively encourage the use of marketing on social media. Simply put, it works as our clients see results from it and so can you too. Irrespective of your industry, we would love to work with you and for you to boost your social media presence. So, remember to reach out for your FREE initial consultation today.

A purely online based business with no ‘brick and mortar’ presence needs traffic in order to make sales and succeed. Essentially, traffic is the life blood of an online business. Without a reliable and highly targeted flow of traffic the business will surely fail it’s simply a matter of time. Therefore, acquiring and driving that traffic to your website should form a central piece of your marketing strategy. This has never been more important than in 2021 as there are more than 2 billion indexed websites out there… you need to make it clear why the visitor should choose you and FAST!

It is possible to buy traffic to your website, however there are many reasons why this is not a wise decision. We will cover this on another article but for now we’re going to delve deeper into 5 PROVEN METHODS that absolutely will drive more effective and targeted traffic to your website.

1. Write fresh and unique content REGULARLY.

Your entire website should be full of relevant, unique and well written content from front to back. When visitors find interesting content on your website, they will learn to trust your business. By doing so, they will spend more time on your website, favourite it/ bookmark it and eventually buy your products or services. It’s a virtual certainty.

By posting lots of valuable information on your website, regularly, you will be viewed as a subject matter expert (SME) in your field. We recommend that most of our clients post at least one interesting and unique blog/article per week and share it across all their social media.

2. Search Engine Optimisation or SEO – is KING.

Making your website visible in search engines, known as being ‘indexed’, is essential. You need to ensure your home page and ALL YOUR SUB-PAGES are indexed too. Google currently holds a 90% market share of all search engines globally, therefore it would be very wise indeed that you spend most of your time promoting your website in Google.

Being on the first page of the search engines results page (SERP) will make you very popular. Traffic will increase, this is a fact. Investigate and test niche keywords and phrases and place these in your titles and in the rest of the content on your website to increase their density. But be careful not to ‘overdo it’, if you are believed to be keyword spamming this will negatively affect your website (don’t use the same keyword more than 12 times per page).

Usually, visitors search using keywords or phrases and as a result this increases the chances of your website being found for those specific keywords. Take your time on this, test test test and do more testing. You will find the sweet spot in time.

3. Pay Per Click or PPC Advertising WORKS.

However, it costs. That being said, Google often provides sign up bonuses for its system ’Google Ads’ which can add up to $100. So, keep an eye out for these promos. Depending on your industry, you will want to start out with a budget of anywhere between $500-$2000. You can write your own ads or pay others to do this for you, although YouTube can be really helpful and teach you a new skill. Nail the ads, the targeting options, and the time of day they run and you could be making sales within hours.

4. Join Forums related to your industry – ENGAGE with them.

Joining Forums, talking with other likeminded individuals and sharing your knowledge can be very powerful for gaining more traffic. Once again, this takes us back to that topic of the SME I mentioned earlier. Engaging with fellow members and making it clear how knowledgeable you are within your field will result in others wanting to learn more about you.

Find appropriate forums on the internet (Google search your industry, country and the word ‘forum’ as a start) and participate in industry specific targeted forums. The topics you interact with should align with the topics on your website. We would not recommend that you directly write your Website URL on the topics or within responses. This may breach forum rules (remember to check them) but do capatilise on your username and avatar being related to your business and remember to link your website in your signature as this is usually permitted.

5. Videos increase engagement by up to 300% – CREATE them.

Create videos, as often as you can. Discuss in them your business, you and the products or services you offer. Respond to questions and emails from customers this way too by recording a Q&A session. They say a picture speaks 1000 words…. Well, a video speaks 300% higher than that! Make sure you share them on YouTube, Vimeo, Dailymotion etc too and tag them accordingly. Today, many businesses use video marketing to drive traffic to their website and the simple reason for this is… IT WORKS! Ensure you post your Website URL on the video description as this will make it easy to link visitors straight to your website.

At VIEWFULE, driving traffic to our clients’ websites is a passion. Irrespective of your industry, we would love to work with you and for you to drive your traffic sky high. So, remember to reach out for your FREE initial consultation today.