Google Ads works when the right search triggers the right ad and lands on a page built to convert it. Most underperforming accounts fail on one of those three, not on budget.
It is also the fastest lever you have. SEO compounds over months. A properly built search campaign can be taking enquiries this week, which is why it suits a new location, a seasonal push, or a business that cannot wait two quarters for organic to catch up.
We build the account structure, write the ads, fix the landing page, and track every conversion back to a real enquiry so you can see what a lead actually costs.
You pay Google directly. We never touch your ad spend. Your card, your account, your invoice from Google. We charge a flat fee for managing it. Bundling the two is how agencies hide their margin, and it means you can never tell whether a rising bill is media or markup.
What we run
- Search campaignsThe core of most accounts. Someone types a problem, you appear with the answer. Highest intent traffic there is.
- Local and call-only campaignsFor trades and service businesses where the win is the phone ringing, not a form. Built around service areas rather than a national spray.
- Performance MaxUseful when the data is there to feed it and a waste of money when it is not. We will tell you which you are.
- RemarketingMost people leave without enquiring. Remarketing puts you back in front of the ones who already showed interest, usually at the lowest cost per lead in the account.
- Google ShoppingFor retail. Merchant Center feed, product titles and images, with budget weighted toward what actually makes you margin.
- YouTube and Demand GenWhere video does the selling. We can produce the creative too, so you are not paying separately for someone to make the ad.
Every click, in your dashboard, live. Spend, clicks, cost per lead and which campaigns are actually producing enquiries. Not a PDF at the end of the month, and not a number you have to take on trust.
What's included
- Account build or rebuildCampaign structure, match types, negatives and budgets set up properly. If there is an existing account we audit it first rather than starting again out of habit.
- Ad copy and extensionsWritten to match the search intent and pre-qualify the click. An ad that filters out the wrong person is doing its job.
- Conversion trackingCalls, forms and clicks tracked in GA4 and Google Ads, verified rather than assumed. Most accounts we inherit are measuring the wrong thing or nothing at all.
- Negative keyword managementThe unglamorous work that saves the most money. If you fit kitchens you should not be paying for people searching kitchen jobs or DIY kitchen ideas.
- Landing page reviewThe cheapest conversion win is usually on the page, not in the account. We will tell you when the problem is the page even though the page is not what you are paying us for.
- Monthly management and reportingSearch terms, bids and budget reviewed, with changes logged. Reported in plain English against cost per lead, not impressions.
Common questions
What budget do I need to start?
Most Kāpiti trades and service businesses see sensible data from around $800 to $1,500 a month in ad spend. Below that the account learns too slowly to optimise, and you end up paying for a test that never finishes.
Do you charge a percentage of spend?
No. A flat management fee means our advice to reduce spend is never against our own interest. If the right call is to cut a campaign, we can say so without it costing us.
We tried Google Ads before and it was expensive for nothing. Can that be fixed?
Usually. Wasted spend almost always comes from the same places: no negative keywords, match types set too broad, conversion tracking that was never verified, and a landing page that does not answer the search. We audit the account before quoting so you know which of those it is.
Who owns the account?
You do. We work inside your account, and if we part ways it stays with you along with all its history. Agencies that build campaigns in their own account are holding your data hostage.
How is this different to SEO?
Ads buy you position today and stop the moment you stop paying. SEO takes months and keeps working. Most businesses that do well use both: ads for the terms you cannot rank for yet, SEO for the ones you can own.
How soon will I see enquiries?
Sometimes the first week. What takes longer is knowing which campaigns are worth the money, and that is usually a month or two of data before the account settles.
Am I locked in?
No. Thirty days, like everything else we do. If the campaign is not paying for itself you should be free to stop, and we should be the ones telling you first.
Be Seen. Be Found. Be Remembered.
Send us the account, or tell us what you sell. We will tell you whether ads are the right lever before you spend anything.
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