SEO is the work of making your business the obvious answer when someone searches for what you sell. In practice that's three things: a site Google can read quickly, pages that exist for each service and each place you serve, and a Google Business Profile that's actually filled in. We do all three, then report on what moved.
Search is not only Google any more. People ask ChatGPT, Gemini and Perplexity the same questions they used to type into a search box - and those answers name a handful of businesses. We track whether one of them is yours.
What's included
- Technical audit and fixesCrawl, index, speed and structured data, fixed rather than listed.
- Keyword and intent mappingWhich page targets which search, so your own pages stop competing.
- Local SEO page networkA page for each service in each town you actually serve.
- Google Business ProfileCategories, services, photos, posts and review prompts.
- On-page and contentTitles, headings and copy written for the search and the reader.
- Monthly reportingRankings, traffic and leads in your own dashboard, not a PDF you never open.
GEO and AEO, included as standard
GEO is Generative Engine Optimisation - being named when someone asks an AI assistant a question. AEO is Answer Engine Optimisation - being the source Google quotes in its own answer box, above the ordinary results.
Both matter for the same reason. A growing share of searches now end without anyone clicking a website at all. The answer appears, the person reads it, and the only businesses that get anything out of it are the ones the answer names.
This is not an add-on and it is not a separate line on your invoice. Every monthly SEO client gets AI citation tracking alongside Google keyword tracking, in the same dashboard, from the first month.
The work is largely the work that has always mattered - clear answers to real questions, marked up so a machine can parse them, on a site that loads fast and says who you are and where you operate. What changes is that we now measure whether the machines are actually using it.
Your dashboard. Rankings, traffic, enquiries and AI citations. Any time, anywhere, without waiting for a report.
Every monthly SEO client gets a login. Not a PDF once a month, not a spreadsheet on request - a live view of what is happening, on your phone or your laptop, whenever you want to look.
Each month opens with a paragraph in plain English. What happened, what moved, and why - before a single chart.
And a list of everything we actually did. Dated, itemised, newest first. If a month looks quiet, you can see exactly how quiet it was, and ask.
Most agencies do not show this. Every page published, every article, every technical fix, every profile update, with the date it happened and what it was for.
It is there because it should be. You are paying monthly and you are entitled to know what that bought. Anything on the list you want explained, ask - that is what the number at the bottom of this page is for.
Common questions
How long does SEO take to work?
Local rankings usually start moving in six to twelve weeks, but the real compounding takes six to nine months. Competitive terms take longer again. Anyone promising page one in a month is selling you something else.
Do I need SEO if I already run Google Ads?
They do different jobs. Ads buy you visibility today, SEO earns it permanently. Most clients run both, and the keyword data from one improves the other.
Do I need to do anything differently for AI search?
Not as a separate exercise. The work that gets you named by ChatGPT or Gemini is largely the work that has always mattered - clear answers to real questions, marked up so a machine can read them, on a fast site that says plainly who you are and where you operate. What is new is measuring whether it is landing.
How do you know whether AI is citing my business?
We ask the assistants the questions your customers ask, on a schedule, and record whether you are named. It appears in your dashboard next to the Google rankings, so you can see both moving together.
Will you tell me what you actually did?
Every month, in your dashboard, with the work listed and the numbers next to it. Dated and itemised, so a quiet month is visible rather than hidden.
What does SEO cost?
It depends on how competitive your market is and how much needs fixing before anything can be built on top. We scope it and give you the number before you commit. Development and out-of-scope work is $145 plus GST an hour.
I have been burned by an SEO agency before. Why would this be different?
The honest answer is that you cannot tell from a web page, which is why everything here runs on thirty days and why the dashboard shows the work as it happens rather than in a report at month end. If it is not producing, you can see that yourself and leave.
Do I need a new website first?
Sometimes, and we will say so rather than take a retainer for work the site cannot support. If the structure is sound and it is just slow or badly organised, that is usually fixable without a rebuild.
Do you only work on the Kāpiti Coast?
No. We are based in Raumati Beach and plenty of clients are local, but we work with businesses across New Zealand and overseas. Local SEO happens to be what we are best known for here.
Am I locked in?
No. Thirty days. SEO takes months to compound, so we would rather you stayed because it is working than because you signed something.
Be Seen. Be Found. Be Remembered.
Tell us what you sell and where. We will tell you what is realistic and how long it takes.
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